Developing a Membership Orientation Program Building a New Generation for Service. John Hathcock Roswell Lions Club. Who Am I?. Lions Lion for 12 years Past Club President, Secretary and Zone Chair Presented Training in Georgia (MD-18) and Alabama (MD-34)
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Developing a Membership Orientation ProgramBuilding a New Generation for Service
Roswell Lions Club
The Big Picture:
Know how it fits into
Maintain focus on
Can we use concepts from service firms in the operations of a Lions Club?
You are sellingLionism.
Selling comes from Marketing
Key components of marketing:
Is this what your community says about Lions?
Do others know about the good work your club performs?
Can all of your members answer the question:
WHAT DO LIONS CLUBS DO?
The Circle of Life in Lions
It helps to know where you are going…
Boils down to two main reasons
1. Friend or family connection
2. Affinity for core values or projects
Everything else can be summarized into these two categories
Remember this when orientating and recruiting
A Lion who is informed about their club, will
be empowered to be involved and
poised for success.
SUCCESS IS OUR GOAL!
How do we do it?
Don’t just distribute facts – sell them on your club.
Use activities to find each person’s
Remember: It’s not just information!