1 / 14

Utilizing social context for providing personalized services to mobile users

Utilizing social context for providing personalized services to mobile users. A EuroSSC 2010 presentation Athanasios Karapantelakis and Gerald Q. Maguire Jr. Royal Institute of Technology (KTH), Stockholm Sweden. Industrial sponsor : Conformiq Inc. Agenda. Introduction System overview

giza
Download Presentation

Utilizing social context for providing personalized services to mobile users

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Utilizing social context for providing personalized services to mobile users A EuroSSC 2010 presentation Athanasios Karapantelakis and Gerald Q. Maguire Jr. Royal Institute of Technology (KTH), Stockholm Sweden. Industrial sponsor: Conformiq Inc

  2. Agenda • Introduction • System overview • Measurements and results • Q&A session

  3. Introduction (1/2) • Trends in social media usage today • Increase in social network usage, blogging and community sites. • Users spend more time online browsing Social Networks, than reading e-mail [1] • Social network users going mobile [2] • Commercial application • “After friends and family, the number one driver for brand trust is online reviews and feedback from the social media space”. [3] • Social Technologies Gain Traction In The Enterprise – Year: 2010 Will Be The Year Of differentiation for vendors to stay relevant. [4] • Personalized social networking in the center of next-generation social networking platforms Mark Zuckerberg: “Facebook is part of the shift toward more social and personalized experiences everywhere online.” [5] [1] eMarketer: More Time Spent on Social Media than Email Worldwide: Email most common daily activity, but social racks up more hours http://www.emarketer.com/Articles/Print.aspx?1008025 [2] ComScore inc. - Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year, March 2010 http://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digits [3] The Nielsen Company – Friending the Social Consumer, June 16, 2010 http://blog.nielsen.com/nielsenwire/online_mobile/friending-the-social-consumer/ [4] Forrester Research - Enterprise Social Networking 2010 Market Overview http://www.forrester.com/rb/Research/enterprise_social_networking_2010_market_overview/q/id/56777/t/2 [5] Mark Zuckerberg - Building the Social Web Together April 21, 2010 http://blog.facebook.com/blog.php?post=383404517130

  4. Introduction (2/2) • Challenge: how to take advantage of the abundance of social context available online, to proactively provide personalized content to users. • Problem outline: • Social context is dispersed in different non-interoperable social networks [1]. • Personalized content is provided to the users superficially (e.g. friend recommendations, group publications, recommendations based on loose criteria etc.). • Proposed Solution: • (1) A context-awaresystem which aggregates social context, to synthesize user profiles and recommend Web feeds of related content to users. • (2) A user mobile application which receives web feeds and presents them to the user in an intuitive way. • Multiple dimensions in the solution: • System architecture • Information aggregation and modeling • Criteria of selection [1] Economist Print Edition: Online social networks: Everywhere and nowhere, March 2008.

  5. System overview Applications (iOS app) Original Implementation:Karapantelakis, A. and Devlic, A. and ZarifiEslami, M. and Khamit, S. Printing in Ubiquitous Computing Environments. In: 6th International Conference on Ubiquitous Intelligence and Computing, 7-9 Jul 2009, Brisbane, Australia. NOTIFY SUBSCRIBE Context Broker Content Service Agents (Content Providers) PUBLISH Context Sources (Social Networks)

  6. Context Broker • Raw Context Modeling: FOAF & custom RDF-based schemas create a user profile. • Certain context transcoded with the help of web domainknowledge to produce more meaningful results. • Maintain Subscription Base: • Based on SIP/SIMPLE • Decision Algorithm • Triggered every time an incoming feed arrives. • Calculates how the new feed matches each of the user profiles stored in the system. • If the calculation shows a match for a given profile, the feed is forwarded to the user application via a NOTIFY message.

  7. User Application

  8. Measurements (1/5) • Exposed system for public use, for a 6-month period. • 462 users participated during that time. • Privacy concerns: TOS requested users for permission to access personal information for anonymous statistical analysis. • Measured system performance and perceived user experience. • Preliminary results

  9. Measurements (2/5)

  10. Measurements (3/5)

  11. Measurements (4/5) • Reinforcing a statement

  12. Measurements (5/5) • Percieved User Experience measurements

  13. Conclusion • Presented a system for aggregating social context for personalized context. • Relevant with current trends. • System exposed to public use for 6 months. • Large dataset of traces after exposing the system for public use allows for further investigation • Future enhancements • Taking advantage of social relations between people (friendships, business affiliations, etc.)

  14. Thanks for attending ! • Q&A Session

More Related