The Basics of Digital Photography - PowerPoint PPT Presentation

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The Basics of Digital Photography. By Dana Reese. Poll #1. A poll will be displayed on your screen. Please select the appropriate responses You have 15 seconds. Do I Need Photographs of my Product?. The answer is YES ! Absolute necessity to have digital photographs to market your product

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The Basics of Digital Photography

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The basics of digital photography l.jpg

The Basics of Digital Photography

By Dana Reese

Poll 1 l.jpg

Poll #1

A poll will be displayed on your screen.

Please select the appropriate responses

You have 15 seconds

Do i need photographs of my product l.jpg

Do I Need Photographs of my Product?

The answer is YES!

Absolute necessity to have digital photographs to market your product


Web page


Press release

Juried shows

Spotlight a new product

Made In Alaska website

Poll 2 l.jpg

Poll #2

A poll will be displayed on your screen.

Please select the appropriate responses

You have 15 seconds

Advantages of digital cameras l.jpg

Advantages of Digital Cameras

  • Save time

  • Save money

  • Memory cards hold large amounts of photos

  • Easy to use programs for downloading photos

  • Easy to use

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Advantages of Digital Images

  • More creative control

    • Use computer and photo-editing software to touch up and enhance pictures

  • Instant, easy, photo sharing

    • E-mail

    • Website

    • Photo gallery

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Digital Camera Terms

  • Resolution

  • Image Quality

  • File Formats

  • Media Storage Devices


  • Exposure

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  • Digital Pictures are made up of thousands of pixels

    • Pixels square “tiles” of color that make up all digital images.

  • 1 Megapixel (MP) = 1 Million Pixels

  • More Pixels = Better Image Detail and Quality

  • More Pixels = Higher Camera Price

  • Most digital cameras allow you to change the resolution setting

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Selecting the Image Quality

  • Good, Better, and Best

  • These settings reflect the compression levels of photos

  • Compression refers to the amount of image your camera collects when taking a photo

    • Lower Compression = Large File Size

    • High Compression = Small File Size

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Selecting the Image Quality

  • Best – Excellent Picture Quality, Large File Sizes, and Prints (11x17)

  • Better – Acceptable Picture Quality, Medium File Sizes, Prints 8x10 and Smaller

  • Good – Lowest Acceptable Quality, Good for Online Usage, Prints 5x7 and 4x6

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To maximize both the resolution and clarity of your photos, set your camera on its highest resolution and Best Image quality setting

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File Formats

  • JPEG – Joint Photographic Experts Group

    • Most Common Format

    • Low Quality - Compressed File

    • Ideal for Web and Email

  • TIFF – Tagged Image File Format

    • High Quality – Uncompressed File

    • Capable of Editing

    • Intended for Printing

  • RAW

    • Digital Negatives

    • Not directly usable as an image, but has all of the information needed to create an image

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Media Storage Device

  • Memory Stick

  • CD

  • DVD

  • Measured in Megabytes (MB) & Gigabytes (GB)

  • Hard Disks

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Memory Cards

  • Size does matter

  • Take as many pictures as needed; delete bad pictures, keep the good ones

  • Limited Storage

    • Higher resolution photos

      • Takes up more storage space

    • Lower resolution photos

      • Takes up less storage space

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Memory Cards

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Digital Zoom vs. Optical Zoom

  • Most Cameras come with both

  • Optical Zoom

    • The lens changes focal length and magnification as it is zoomed.

    • Image quality is high throughout the zoom range.

  • Digital Zoom

    • simply crops the image to a smaller size, then enlarges the cropped portion to fill the frame again

    • zoom results in a significant loss of quality

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  • Image affected by shutter speed, aperture, and ISO (sensitivity to light)

  • Programmed auto exposure

    • Camera selects proper aperture and shutter speed

    • Very Convenient

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Built-in Flash

  • Very Convenient

  • Low Power

  • Limited Range

  • 10-20 ft range

  • Prone to Red-eye

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Flash Heads

  • External Flash

  • More Power

  • Good Range

  • Up to 100’

  • Ability to Bounce Light

  • Eliminates Red-eye

  • More Features and Flexibility

  • Hot Shoe

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Tips for getting the most from on-camera flash

  • Stay within the Flash Range

  • Turn on Additional Lights

  • Avoid Reflective Surfaces

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Taking Great Digital Photos

  • Know your camera

  • Diffuser

  • Close Up

  • Stabilize

  • Angles

  • Lighting

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“A picture is worth a thousand words.”

  • This quote goes a long way but not if you take a terrible photo

  • Know your camera

    • Learning just a few of your digital camera features can help in achieving powerful and meaningful photos

    • Read your cameras manual!

    • Read about the various features and play around with them

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Light Diffuser

  • White-translucent fabric that is setup between a light source and subject

  • “softens” Light

  • Diffusing the light source allows for greater detail to be revealed

  • Eliminates dark shadows and bright spots caused by direct light

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Light Diffuser

Captured without diffuser

Captured with diffuser

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Close Up – Zoom In

  • Always get as close as possible to subject

    • Removes background clutter

  • Zoom in

  • Beware: some auto focus cameras have limits on how close they will work

  • Fill picture with the subject

  • For small objects, use the camera’s Macro Mode and a Tripod

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Take Vertical Pictures

  • Many subjects look better in a vertical picture

  • Make a conscious effort to turn your camera and take vertical pictures

Wasted Space

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Use Auto Focus

  • Center the subject

  • Press Shutter Button halfway down

  • Re-Frame your picture

  • Finish by Pressing the Shutter Button all the way down

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  • Tripods

    • Use for sharp images

    • Eliminates shake

    • Get a stiff tripod

    • Great for close ups

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Use a Plain Background

  • A cluttered background is distracting

  • Plain background will emphasize your subject

  • Experiment with different color backgrounds

  • Use sheets, towel, etc.

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Control Your Flash

  • Turn it off experiment with available light

  • Know your flash range

    • Pictures taken beyond the maximum flash range will be to dark

      • Check your manual

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  • Great light makes great pictures

  • Study the effects of light in your pictures

  • Avoid strong over head lights that cast hard shadows

  • Use a diffuser between light source and subject

    • Diffuser spreads light over larger area of subject

  • Use natural light to your advantage

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  • Manipulate the scene to create the effect you want

    • Move lights

    • Move the subject

  • Purchase additional light

    • Professional Photo Studio Light Kit –

      • 3 Head lighting set, stand and light bulbs ($149.00)

    • Wireless Flash ($360.00) ours ($50.00 Cheapest)

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  • Try different Angles

    • Move the subject

    • Shoot your photo from different angles

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Verify details in the display screen

  • For close-ups with a digital camera, use the display screen to compose the picture and then review it

  • If you think it could be better, you can delete the picture and retake it

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Editing and Enhancing Digital Photos

  • With picture-editing software, you can enhance your pictures

  • Recommend

    • Photoshop Element (less than $100 @ Costco)

  • Photoshop Element

    • Resize

    • Rotate

    • Crop

    • Adjust Lighting

    • Adjust Contrast

    • Work with Tiff files

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Create Your Own Studio

  • A simple setup outside or inside by a window is all you need

  • Create a plain background by draping a bath towel or solid-color sheet over something, or tacking it to the wall

  • Smooth out any distracting folds

  • Cheaper

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Purchase Portable Lighting Studio

  • Sunpak EBOX Portable Mini Studio

  • Less than $80.00

  • Everything need to take professional studio-quality images

  • Two 50 watt floor-standing lights

  • Mini aluminum tripod with 3-way panhead

  • Includes carrying case

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Practice, Practice, Practice

  • Experiment with lighting

  • Experiment with different color backgrounds

  • Experiment with different angles

  • Have fun

  • Read your manual

  • Research online

  • Take lots of pictures

  • Create your own studio

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  • The Complete Guide to Digital Photography

    • Michael Freeman

  • Digital Photography Bible Desktop Edition

    • Dan Simon

  • The Joy of Digital Photography

    • Jeff Wignall

  • The Complete Guide to Light and Lighting in Digital Photography

    • Michael Freeman

  • Digital Photography for Dummies

    • Julie Adair King

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Made In Alaska Website

  • Made In Alaska Permit Holders have the opportunity to display one photo on the Made In Alaska website, along with your business information.

  • We Need Your Photos!

    • Please email your photo to

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