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Oxo Good Grips

Oxo Good Grips. DEFINE. When should you define your design challenge ?. Empathy Define Ideate Prototype Feedback. Ideate. Define. WHY Define?. Provides focus/Frames the Challenge. WHY Define?. Provides a reference for evaluating competing ideas/

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Oxo Good Grips

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  1. Oxo Good Grips

  2. DEFINE

  3. When should you define your design challenge?

  4. Empathy Define Ideate Prototype Feedback Ideate Define

  5. WHY Define? Provides focus/Frames the Challenge

  6. WHY Define? Provides a reference for evaluating competing ideas/ Empowers your team to make decisions

  7. WHY Define? Fuels brainstorms by suggesting “how might we” Design Challenge statements

  8. Is something you revisit and reformulate as you learn by doing

  9. User + Need + Insight

  10. User + Need + Insight Surprise! Think Observation + interpretation Deep! Emotions! (hint: verb) Empathetic language

  11. Contains Solution? Able to create rich brainstorm? Clarity of focus: trying to include too much? Unique insights and language?

  12. Sample POV: An overworked father needs a massage. Contains Solution? Able to create rich brainstorm? Clarity of focus: trying to include too much? Unique insights and language?

  13. Sample POV: Angst-filled, pop-culture loving teen seeks way to figure out his post-graduation plan. Solution must be able to be implemented immediately. Cheap and easy methods a must. Contains Solution? Able to create rich brainstorm? Clarity of focus: trying to include too much? Unique insights and language?

  14. Now that we know what not to do, let’s talk about what to do.

  15. User+ Need + Insight

  16. User + Need+ Insight _____ needs _______ . User + Need + Insight use usability meaning to brush her teeth. a vacation. new sneakers. to work at a slower pace. to workout without barriers. to brush her teeth at lunch. to represent her colleagues well. to believe that he can be healthy again. to fit in with the athletic crew at work.

  17. User + Need+ Insight _____ needs _______ . User + Need + Insight use usability meaning

  18. User + Need+ Insight _____ needs _______ . User + Need + Insight use usability meaning to brush her teeth. a vacation. new sneakers. to work at a slower pace. to workout without barriers. to brush her teeth at lunch. to represent her colleagues well. to believe that he can be healthy again. to fit in with the athletic crew at work.

  19. User + Need + Insight Contradiction between what they say and what they do and what they say about what they do. Surprise! Something you learned only from talking to people.

  20. 3 kinds of statements Madlib Want ad metaphor Modest Markneeds to exercise his brain in new ways because his sense of intellectual self doesn’t match how the world views him.

  21. 3 kinds of statements Madlib Want ad metaphor Modest but confident teen with hidden smarts seeks way to engage his brain outside of a worn down, 20th century school building.

  22. 3 kinds of statements Madlib Want ad metaphor How might we make completing school like playing a video game?

  23. Individually,take 5 minutes and come up with one of each based on the work of your group. Madlib Want ad metaphor Modest Markneeds to exercise his brain in new ways because his sense of intellectual self doesn’t match how the world views him. Modest but confident teen with hidden smarts seeks way to engage his brain outside of a worn down, 20th century school building. How might we make completing school like playing a video game?

  24. Pair-up:take 8 minutes and give each other feedback around: Clarify of focus, depth of need, richness of insights, and launch of brainstorm. Madlib Want ad metaphor Modest Markneeds to exercise his brain in new ways because his sense of intellectual self doesn’t match how the world views him. Modest but confident teen with hidden smarts seeks way to engage his brain outside of a worn down, 20th century school building. How might we make completing school like playing a video game?

  25. Team:Take 15 minutes and share as a team. Iterate and combine. Come away with many statements that have: clarify of focus, depth of need, richness of insights, and launch of brainstorm. Madlib Want ad metaphor Modest Markneeds to exercise his brain in new ways because his sense of intellectual self doesn’t match how the world views him. Modest but confident teen with hidden smarts seeks way to engage his brain outside of a worn down, 20th century school building. How might we make completing school like playing a video game?

  26. Each team member: vote for 3 POVs that they want to carry forward. At the end of 7 minutes, you should know which POV statements to focus on as a team.

  27. Debrief Define: if you had more time, you’d…

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