Behaviorism and cognitivism by laura urquieta
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Behaviorism and Cognitivism By: Laura Urquieta. LEARNING THEORIES. Clark l. hull. American Psychologist Erned BS and Master’s degree on the University of Michigan His PhD in1918 on the University of Wisconsin- Masison. Clark l. hall (1884 – 1952) behavior theorist.

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Behaviorism and cognitivism by laura urquieta

Behaviorism and Cognitivism

By: Laura Urquieta


Clark l hull

Clark l. hull

Clark l hall 1884 1952 behavior theorist

American Psychologist

Erned BS and Master’s degree on the University of Michigan

His PhD in1918 on the University of Wisconsin-Masison

Clark l. hall (1884 – 1952)behavior theorist


  • 1940- Mathematico-Deductive Theory of Rote Learning

  • 1943 Principles of Behavior

  • Formula for Motivation

    • (sEr=sHr*D)

    • sEr= excitatiry potential

    • sHr= Habit strenghth

    • D= Drive strength


Drive theory

Clark Hull come up with the Drive Theory which involves Motivation and psychology.

Motivation: Organism the prime factor of motivation, “Organisms suffer deprivation, Deprivation creates needs, needs activate drives, drives activate behavior, behavior is goal directed”(Pedia view)

Psychology: The study of mind, science, and behavior. The understanding of the behavior and the mental process.

Drive Theory

Dr m david merrill

Dr. m. David Merrill

David s merrill cognitive theorist

1961- Earned BA in Brigham Young University

1964- Earned Ph.D from University of Illinois

19787- Joined faculty of Utah State University where we continues to research there.

Authored 12 books, numerous articles, technical reports and book chapters.

David's MerrillCognitive theorist

Merrill s contribution

Component Display Theory:

  • This learning theory describes all the point of a single object.

  • Will not jump into different object or ideas

  • Completed when object is well described and learned.

Merrill’s contribution

Continue cdt

  • Three parts to form CDT:

    • First a performance that covers the objective that is selected to the audience preference.

      • Facts (names, dates and events)

      • Concepts- Symbols, events, and objective

      • Proccedures- steps, sequence, goals

      • Principles- cause and effect

      • Remembering- recall the information

      • Using- know where to use and whhere to apply

      • Finding- look for new ideas

Continue (cdt)

Continue cdt1

  • Second four presentation outline

    • Rules

    • Examples

    • Recall

    • Practive

      Other Forms- Prerequisites, Objectives, Helps, Mnemonics


  • Third a final direction based on the performance and the four presentation outline.

Continue (CDT)

Summary application of learning theories on adult education

  • Hull’s driven theory enables students to pursue goals and objectives.

    • Ex. Students can get motivated by knowing that now we have online class and can accomplish their goals.

  • Merrill’s component display theory helps adults understand the objectives through the means of single objective.

    • Ex. The discussion questions where the students get feedback about their topic.

Summary: Application of learning theories on adult education


Copper, S. (2009). M. davidmerrill and component display theory. Theories of Learning in Educational Psychology, Retrieved from

Clark, D. (2010). Merrill's component display theory. Big Dog & little dog performance juxtaposition, Retrieved from

Clark L. Hull . Pedia view. Retrieved March 13, 2011, from

Drive Theory. Pedia view. Retrieved March 13, 2011, from


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