Behaviorism and cognitivism by laura urquieta
1 / 12

LEARNING THEORIES - PowerPoint PPT Presentation

  • Uploaded on
  • Presentation posted in: General

Behaviorism and Cognitivism By: Laura Urquieta. LEARNING THEORIES. Clark l. hull. American Psychologist Erned BS and Master’s degree on the University of Michigan His PhD in1918 on the University of Wisconsin- Masison. Clark l. hall (1884 – 1952) behavior theorist.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.

Download Presentation


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript

Behaviorism and Cognitivism

By: Laura Urquieta


Clark l. hull

American Psychologist

Erned BS and Master’s degree on the University of Michigan

His PhD in1918 on the University of Wisconsin-Masison

Clark l. hall (1884 – 1952)behavior theorist

  • 1940- Mathematico-Deductive Theory of Rote Learning

  • 1943 Principles of Behavior

  • Formula for Motivation

    • (sEr=sHr*D)

    • sEr= excitatiry potential

    • sHr= Habit strenghth

    • D= Drive strength


Clark Hull come up with the Drive Theory which involves Motivation and psychology.

Motivation: Organism the prime factor of motivation, “Organisms suffer deprivation, Deprivation creates needs, needs activate drives, drives activate behavior, behavior is goal directed”(Pedia view)

Psychology: The study of mind, science, and behavior. The understanding of the behavior and the mental process.

Drive Theory

Dr. m. David Merrill

1961- Earned BA in Brigham Young University

1964- Earned Ph.D from University of Illinois

19787- Joined faculty of Utah State University where we continues to research there.

Authored 12 books, numerous articles, technical reports and book chapters.

David's MerrillCognitive theorist

Component Display Theory:

  • This learning theory describes all the point of a single object.

  • Will not jump into different object or ideas

  • Completed when object is well described and learned.

Merrill’s contribution

  • Three parts to form CDT:

    • First a performance that covers the objective that is selected to the audience preference.

      • Facts (names, dates and events)

      • Concepts- Symbols, events, and objective

      • Proccedures- steps, sequence, goals

      • Principles- cause and effect

      • Remembering- recall the information

      • Using- know where to use and whhere to apply

      • Finding- look for new ideas

Continue (cdt)

  • Second four presentation outline

    • Rules

    • Examples

    • Recall

    • Practive

      Other Forms- Prerequisites, Objectives, Helps, Mnemonics


  • Third a final direction based on the performance and the four presentation outline.

Continue (CDT)

  • Hull’s driven theory enables students to pursue goals and objectives.

    • Ex. Students can get motivated by knowing that now we have online class and can accomplish their goals.

  • Merrill’s component display theory helps adults understand the objectives through the means of single objective.

    • Ex. The discussion questions where the students get feedback about their topic.

Summary: Application of learning theories on adult education

Copper, S. (2009). M. davidmerrill and component display theory. Theories of Learning in Educational Psychology, Retrieved from

Clark, D. (2010). Merrill's component display theory. Big Dog & little dog performance juxtaposition, Retrieved from

Clark L. Hull . Pedia view. Retrieved March 13, 2011, from

Drive Theory. Pedia view. Retrieved March 13, 2011, from


  • Login