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Marketing: Social Media

Marketing: Social Media. Andrea Contres Marketing Communications Manager. Agenda. What is Social Media? Watkins Meegan’s Policy Does Watkins Meegan have a Facebook Page and more? Why is Watkins Meegan getting social? How to utilize social media as an accountant?. What is Social Media?.

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Marketing: Social Media

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  1. Marketing: Social Media Andrea Contres Marketing Communications Manager

  2. Agenda • What is Social Media? • Watkins Meegan’s Policy • Does Watkins Meegan have a Facebook Page and more? • Why is Watkins Meegan getting social? • How to utilize social media as an accountant?

  3. What is Social Media? • Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue (Wikipedia) http://en.wikipedia.org/wiki/Social_media • Social media allows for people to engage with content on the internet. It gives individuals and businesses an immediate connection to someone on the other end of their computer/smartphone/tablet. It is revolutionizing the business community especially with customer service. (Youtube) http://www.youtube.com/watch?v=JDN0TTuznYY • The online form of communicating to the masses, which includes blogs, microblogs, social networking sites and podcasts (answers.com) http://thesocialmediaguide.com/social_media/50-definitions-of-social-media • 50 more definitions

  4. Watkins Meegan’s Social Media Policy Please review the firm’s social media computing policy. Be smart.

  5. Watkins Meegan and Social Media

  6. Why Should WM Get Social? • More than 800 million people are on Facebook • More than 100 million people use twitter • More than 100 million people have profiles on LinkedIn.

  7. Search Results • 306,364 results pop up in LinkedIn when searching “CPA” • Over 2 million results are found when searching “accounting” • Google blogs shows over 24 millions results for “accounting” and over 7 million for “CPA” • Searching on Facebook & Twitter also results in pages and pages of matches

  8. If you are not taking advantage of social media and interacting on social networking sites (SNS), you are falling behind! Don’t make social media your life, but get involved!

  9. Take Advantage of Social Media • Rule #1: Be smart. It’s the internet. • The power of LinkedIn is incredible! Use it! • Valuable uses for SNS: • research • Staying ahead of the competition • Discovering real-time news about clients and prospects

  10. LinkedIn • #1 professional SNS for interacting with clients, prospects, referral sources, and other professionals • Positive Word-of-Mouth • Competitive Edge

  11. Twitter • Tweet about business topics in your industry (it is easy and quick) • Retweet other industry experts • You are essentially branding yourself every day • Use twitter to become a trusted advisor • Grow your SEO and web presence

  12. Links • http://www.aicpa.org/publications/newsletters/aicpacpainsider/2010/jul26/pages/socialmediautilizationwithinthecpafirm.aspx • http://www.schneiderdowns.com/2011-pittsburgh-cpe-social-media • http://www.socialnomics.net/2011/12/01/whats-the-best-time-to-post-video/ • http://www.aicpa.org/interestareas/privatecompaniespracticesection/resources/practicegrowth/downloadabledocuments/10602-830_social%20media%20matters%20whitepaper.pdf • http://www.mindflash.com/blog/2011/11/infographic-linkedin-bootcamp-basic-training-for-the-personal-marketer/

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