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Top marketing experts agree that utilizing a great video marketing strategy is one of the absolute
best things you can do to improve your business. By implementing intelligent and effective video
marketing techniques you are sure to dramatically increase both your sales and profits. Read on
to learn great Video Marketing Birmingham tips.
Do not assume that the salespeople at you company are the ones that will look best in front of the
camera. Find the person in the office that has the best smile and have them be the face of the
company. Nobody has to know that your company spokesperson is janitor or secretary.
Make sure all your videos are 20 minutes or less. Make the length appropriate to the content.
Demonstrating a product, for instance, can be longer than a simple sales pitch. As a general rule,
if you are advertising a deal or promotion, stay under ten minutes. You don\'t want your viewers
to get bored.
To add another dimension into your video marketing campaign include your company\'s logo.
This can easily be accomplished by inserting a clip art image of your company\'s logo directly
into your video. The most common placement for the image is either at the bottom of the screen
or in the upper corner of the video.
A great reason to have costars in your video is that they\'ll have a network, too. If you bring on an
expert in the field, he\'ll let his network know he\'s going to be appearing in your video, growing
your exposure. They\'ll share with their network, if the content is good, and you\'ll get many
Get others involved in your videos. Whether you are giving a nod to a customer or interested site
visitor, or doing an interview with within your niche, you can add some flavor to your videos.
People like to see variety in marketing, which means you need to utilize multiple tools to build
If you are posting videos on a regular schedule, you have to stick to it. Over time, people will
begin to anticipate videos from you and your company. The same way people follow television
programs, they expect your videos to be released at a specific time and on a specific day. Let
them know if there will not be an update or new video coming.
As was stated in the opening paragraph of this article, Video Marketing Birmingham
campaigns offer a great way to boost business and increase sales and profits. By carefully
studying the information contained within the meat of this article and applying it, you are sure to
start making impressive sums of money.