Greece and Health Tourism
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Greece and Health Tourism …what has gone on before and is happening now. (Destination and Provider Promotion) (Stakeholder Collaboration). European Cross-border Healthcare Directive …Panel Discussion. Panelists

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Greece and Health Tourism

…what has gone on before and is happening now (Destination and Provider Promotion) (Stakeholder Collaboration)

European Cross-border Healthcare Directive…Panel Discussion


  • Professor Markus Frischhut, LL.MProfessor & Study Coordinator, European Union Law

  • Paolo GiordanoManaging Director, European Union of Private Hospitals

  • Dr. Constantine ConstantinidesChief Executive, healthCare cybernetics

  • Professor Pais ClementeDirector, European Medical Association

  • Dr. Vincenzo CostigiolaPresident, European Medical Association

Session: Investing in Medical Travel…International Medical Travel Exhibition and Conference

Designing facilities and hospitals for healthcare travel: Cluster management – The Dubai experience

Ms. Laila Al Jassmi, CEO of Health Policy and Strategy Sector, Dubai Health Authority (DHA), UAE

Emerging destinations investing and preparing to address the medical tourism market – A challenge for "Incumbents"

Dr. Constantine Constantinides, Chief Executive, healthCare cybernetics, Director, Health Tourism Enterprise Division, Greece

Emerging Health Tourism Destinations...

The Example

The “…health in GREECE” Paradigm…12 Destinations – 8 “Services” Segments and Provider Promotion) Collaboration)

What has gone on before

"Forum on Medical Tourism“

co-organized by the SETE "Ideas and Action Council" and healthCare cybernetics (Athens, Greece – 30 November 2009)

Health Tourism – and its Scope…the Segments (related to Services Provision)

  • Medical Tourism

  • Dental Tourism

  • Spa Tourism (including Thermalism and Thalassotherapy)

  • Wellness Tourism

  • Sports Tourism (not for spectators)

  • Culinary Tourism (not the same as Gastronomy Tourism)

  • Accessible Tourism

  • Assisted Residential Tourism (assisted retirement abroad)

Health Tourism Integration and Development Projects…Greece – one example

The 12 Local-level Sub-Projects (alphabetically)

  • Destinations

    • Andros

    • Athens

    • Corfu

    • Crete

    • Evia

    • Kos

    • Lesvos

    • Rhodes

    • Samos

    • The Peloponnese

    • Thessalia

    • Thessaloniki

Health Tourism Map of Greece

Medical Tourism

Dental Tourism

Wellness Tourism

Spa Tourism

Sports Tourism

Culinary Tourism

Accessible Tourism

Assisted Residential Tourism

Greek Leading Hospitals…Medical Tourism Services Providers

Showcasing the leading Greek Hospitals addressing Medical Tourism

Role and Contribution of the Diaspora…Good Will Ambassadors, Consumers, Providers and Investors

Addressing the other Market …through Sophistication and Exclusivity

How Consumers make their Selection…the role of Perception (Reputation)

…your Brand is your Reputation

Reporting Real Numbers

Destination Enhancement

The Road to Success…the only Competitive Advantages - today


…and the deep Knowledge and Understanding to innovate

The Road to Success…the only Competitive Advantages - today

Demonstration of Leadership

…by Hosting of International Events, e.g.,

The Road to Success…the only Competitive Advantages - today

Demonstration of Leadership

…by leading or participating in Regional Initiatives, e.g.

Ensure Sustainability…through Executive Education and Vocational Training

Ensure Sustainability…through Continuing Education – and Professional Development

Ensure Sustainability…through Market and Industry Research

Ensure Sustainability…through Career Paths and Job Creation

Cultivate the Market…better still, create a “Proprietary Market”

Address the Market…GREECE Health Tourism Guide

ISBN 978-960-92725-6-8

The Bottom Line

…to end the story

The Road to Success (Sustainability and Resilience)…the only Competitive Advantages - today

  • “desirable” Uniqueness

  • “useful” Innovation

  • “selfless and generous” Demonstration of Leadership

and then go and have some Fun and Games…

Fun and Games…for serious Learning, Planning and Developing

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