1 / 12

Mechanization Trends in the Americas

Mechanization Trends in the Americas. Matt Rushing AGCO Corporation. Your Logo Here. Your Logo Here. Agriculture Industry Development - Drivers. Population growth. Increased protein consumption. Strong industry tailwinds. Farm income expanding.

giolla
Download Presentation

Mechanization Trends in the Americas

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mechanization Trends in the Americas Matt Rushing AGCO Corporation Your Logo Here Fourth World Summit on Agriculture Machinery December 5-6, 2013 ~ New Delhi, India

  2. Your Logo Here Agriculture Industry Development - Drivers Population growth Increased protein consumption Strong industrytailwinds Farm income expanding Ag productivity improvementsin developing world Fourth World Summit on Agriculture Machinery December 5-6, 2013 ~ New Delhi, India

  3. What challenges face today’s farmer in the Americas? Your Logo Here Mixed fleets More decision partners and service providers Regulations and reporting Distance between farms are increasing Uptime and continuous operation Farm input costs Climate volatility More Advanced Equipment Capital investments increasing Labor pool is less skilled and available Connecting Stationary farm assets Fourth World Summit on Agriculture Machinery December 5-6, 2013 ~ New Delhi, India

  4. Agriculture Machine Development - Drivers Your Logo Here • For the Agricultural segment, many new market challenges drive our focus. • Global Demands for improved Fuel Economy • Other farm inputs continue to increase in price and demand. • Seed • Fertilizer • Chemicals • Labor • Focus has to be on helping farmers monitor and control these costs as well. But….You can’t cost reduce your way to prosperity. Fourth World Summit on Agriculture Machinery December 5-6, 2013 ~ New Delhi, India

  5. Agriculture Machine Development - Drivers Your Logo Here • By focusing on technologies that reduce say…fuel consumption by 25-30% (example – eRoGator)…. • BUT…..By also focusing on technologies that improve yield, we can also improve Farm profitability….. Fourth World Summit on Agriculture Machinery December 5-6, 2013 ~ New Delhi, India

  6. Agriculture Machine Development - Drivers Your Logo Here • This makes us conscious of the fact that growers will look for cost effective solutions that drive down input costs and minimize cost of ownership but more importantly…Increase Yields. • Whole vehicle/system efficiency and improvements. • Machine optimization tools • Drive down cost of ownership and reduce downtime. • Impacts to Service Intervals • Availability of service and support • Logistic management tools • Connections to decision support partners Fourth World Summit on Agriculture Machinery December 5-6, 2013 ~ New Delhi, India

  7. New Technology and Innovations - Technology Your Logo Here • “Iron“ is no longer the desirable – Farmers want “Smart Iron“ • Electronic Technology makes it “Smart“ • It must be supported and must be operatable by anyone. • What will be the technology? • Improved Machine Control • Enhanced Guidance (Implement Guides Tractor) • True “Systems“ ...Tractor and Implement function as one. • Supervised Autonomy – Push a button and it works. • Full Autonomy – longer term – but will come. • Communications Technology • Smart Telematics – Data Management • Smart Connections with Service Providers • Smart Connections with Farm Management Systems Fourth World Summit on Agriculture Machinery December 5-6, 2013 ~ New Delhi, India

  8. New Technology and Innovations – Data and Consumer Technologies Your Logo Here • Location Services • All smart phones and tablets have a GPS embedded in the hardware, this makes field mapping simple, portable, and helpful when running a farm. • Operator Apps • Simple Easy way for the owner or operator to learn to interact with the machine. • Calculators for quick access to critical info. • Online chemical, fertilizer and seed data. • Remote Monitoring • “Location Awareness” Location awareness is the ability to locate items of interest using GPS coordinates. • Real time locating and logistics. • Positioning support • Business and consumer services • Real time cloud access to market data, news, blogs, weather, etc… and so much more!!! Fourth World Summit on Agriculture Machinery December 5-6, 2013 ~ New Delhi, India

  9. New Technology and Innovations - Sensors Your Logo Here • Optimized Sensors and Sensor Fusion • Enhanced Protien, Vitamin and Nutrient Sensors • Enhanced Yeild, Mositure and Mass Sensors • Temprature and Weather Sensors • Enhanced Wear Sensors • Smart sensors that read labels, detect suroundings? • Already there..... • Enhanced Optical Sensors • Used for guidance, measurment, more... • What do they create? • A central nervous system for the machine. • More precice control • Improved communication capabilities. Fourth World Summit on Agriculture Machinery December 5-6, 2013 ~ New Delhi, India

  10. New Technology and Innovations - Seeding and Spraying Technology Your Logo Here • Focus technology that delivers the 5 “R’s” • Right source • Right rate • Right time • Right place • Recordkeeping • Specific Technologies that will drive this: • Rate and Section Control Technology • Incorporation of Weather Data – Risk Mgmt • Droplet and Drift Control Technology • Precision Steering Control – Placement • Enhanced M2M and M2O Connectivity Fourth World Summit on Agriculture Machinery December 5-6, 2013 ~ New Delhi, India

  11. Your Logo Here Thank You Fourth World Summit on Agriculture Machinery December 5-6, 2013 ~ New Delhi, India

  12. Mechanization Trends in the Americas Your Logo Here Fourth World Summit on Agriculture Machinery December 5-6, 2013 ~ New Delhi, India

More Related