Clean up your copy gatehouse news interactive division
Download
1 / 20

CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION - PowerPoint PPT Presentation


  • 96 Views
  • Uploaded on

CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION. CLEAN COPY. Today’s host MIKE TURLEY Content team manager — Central Region GateHouse Media News & Interactive Division 585.851.9696 [email protected] Twitter: @ ml_turley

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION' - giolla


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Clean up your copy gatehouse news interactive division

CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION


CLEAN COPY

Today’s host

MIKE TURLEY

Content team manager — Central Region

GateHouse Media News & Interactive Division

585.851.9696

[email protected]

Twitter: @ml_turley

• Audio: 877.411-9748; Code: 630-956-8834

• Please silence your phones

• Do not hesitate to ask questions


THE AGENDA

• Remember when …

Where have all the safety nets gone?

• The transition

Moving from in-house to Design House

• Online copy

Have our standards really changed?

• Hot Zonesfor errors

Avoid embarrassing mistakes


THE TRADITION

150 years

of copy desks

The need

for copy desks

developed as

newspapers

grew in size.

1949: The copy desk at the Seattle Post-Intelligencer.


THE TRADITION

  • Safety in numbers

  • local copy desk

  • proofreaders

  • prepress or composing department

  • press room

  • hard copy

Source: The Underground


THE TRANSITION

The local news site will:

• edit stories and other content for local knowledge

• write headlines and cutlines

• continue Web management and online editing

Design House will:

• give a final read to all copy, but no rewrites

• design and layout news and special section pages


THE TRANSITION

  • Clear, clean and concise: Whose job is it?

  • Reporters

  • Assignment editors

  • Copy editors

  • Anyone who sees the story before a reader.

    Bottom line: Everyone is responsible, and it starts

    with the reporter.

Quote

“Don’t work in a vacuum. Be aware of what is going on and be prepared to sacrifice your work at the moment to help out in a crisis.”

— BILL MITCHELL, Poynter Institute


COPY EDITING TIPS

  • The quest for clean copy

  • Don’t assume: If in doubt, leave it out.

  • Follow your instincts: If it feels wrong, it probably is wrong.

  • Err on side of caution: Better to be safe than sorry.

  • Double entendres: Recognize red flags.

  • Double-check the math: There is a reason journalists are not engineers.

  • Use spellcheck, but don’t completely rely on it.

  • If time allows, write the story and step away for a few minutes before reviewing it.


COPY EDITING CHECKLIST

Check, and then check again

  • First name on first reference

  • Unusual spellings of names, places, etc.

  • Titles and positions

  • Addresses, telephone numbers and URLs

  • Streets, avenues, roads, drives, boulevards

  • Personalities, events tied to community

  • Facts, figures, dates

  • AP and local style

  • Bylines, credit lines, tag lines


ONLINE

  • Do not compromise our profession’s values, standards and expectations.

  • If your website is riddled with errors, credibility will suffer.

  • That said, you need to be quick to post online.

  • Empty your notebook: Publish what facts you have and let readers know more will come.


ONLINE

• Web readers scan rather than read.

• Copy should employ reader-friendly techniques such as bold words, subheads, bullet lists and deep links to Web sites.

• Use the inverted pyramid style.

• Use simple declarative sentences and keep the adjectives to a minimum.

• Use active voice and active verbs.

Source: PoynterInstitute

Quote

“Solid news judgment can’t be replaced by bells and whistles, and we still strive for accuracy and credibility.”

— JOE MARREN, The Craft of Online Editing


ONLINE

  • Provide key background or contextual information with links. Editors should link to previous stories on the same topics. They also can link to original documents.

  • Online, the headline may be the only element readers see. Tell them as much as you can about the story to draw them in.

  • Be specific and direct in headlines. Clever may not work online.

  • Source: SUE BURZYNSKI BULLARD / American Copy Editors Society


ONLINE

Credibility at stake

Mistakes made online can be quickly fixed, but the damage already is done.

SOURCE: CRAIG SILVERMAN / Poynter Institute


HOT ZONE — THE HEADLINE

  • SUBJECT-VERB AGREEMENT

  • A copy editor works and reworks a headline until the right words are found and the correct message is conveyed. Changing and rearranging words and sentence structure often lead to grammatical errors that slide through on deadline.

  • MEAN WHAT YOU SAY. WAIT … SAY WHAT

  • YOU MEAN

  • There are Arabs who are Muslims, and there are Muslims who are Arabs. But the words are not synonymous.


HOT ZONE — THE HEADLINE

WHEN FACT

MEETS FICTION

How many times have you read a name, title or number in a headline that does not correspond to the same informationin a story?

CHARLES APPLE / The Visual Side of Journalism


HOT ZONE — THE CUTLINE

  • NAME GAME

  • Similar to working with headlines, do not make the mistake of spelling a person’s name one way in the cutline and another way in the story.

  • IT SEEMS OBVIOUS TO ME …

  • Then most likely it is obvious to the readers. Please give them a little credit … and some information they do not know.

The State Journal-Register


HOT ZONE — THE INFOGRAPHIC

GO FIGURE

Do not assume numbers in a bar chart are correct or the figures in a pie chart total 100 percent. Do the math. If the figures are in a story, cross-check those as well.

5%

35%

45%

25%


HOT ZONE — THE PULL QUOTE

  • ‘YOU CAN QUOTE ME’

  • Use caution when pulling a quote from a story and running it in 12-point type so it catches a reader’s attention. Suddenly, those spoken words nestled halfway down in a story may be taken out of context when standing on their own or resting near a headline.

  • WHO SAID THAT?

  • Keep an eye on the name and title lines in a pull quote. They often are typed in a rush … and incorrectly.


REVIEW

  • There are fewer safety nets in today’s environment, so restructure the newsroom to get as many eyes as possible on copy.

  • Online copy: The thought process and format may differ from print, but the standards and expectations remain the same.

  • Hot Zones: The bigger the type; the bigger the problem.

Quote

“You can’t be cavalier about it. People get vocal if they think the level of editing has dropped.”

— EMILY INGRAM, THE WASHINGTON POST


Clean up your copy gatehouse news interactive division1

CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION


ad