clean up your copy gatehouse news interactive division
Download
Skip this Video
Download Presentation
CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION

Loading in 2 Seconds...

play fullscreen
1 / 20

CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION - PowerPoint PPT Presentation


  • 96 Views
  • Uploaded on

CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION. CLEAN COPY. Today’s host MIKE TURLEY Content team manager — Central Region GateHouse Media News & Interactive Division 585.851.9696 [email protected] Twitter: @ ml_turley

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION' - giolla


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2

CLEAN COPY

Today’s host

MIKE TURLEY

Content team manager — Central Region

GateHouse Media News & Interactive Division

585.851.9696

[email protected]

Twitter: @ml_turley

• Audio: 877.411-9748; Code: 630-956-8834

• Please silence your phones

• Do not hesitate to ask questions

slide3

THE AGENDA

• Remember when …

Where have all the safety nets gone?

• The transition

Moving from in-house to Design House

• Online copy

Have our standards really changed?

• Hot Zonesfor errors

Avoid embarrassing mistakes

slide4

THE TRADITION

150 years

of copy desks

The need

for copy desks

developed as

newspapers

grew in size.

1949: The copy desk at the Seattle Post-Intelligencer.

slide5

THE TRADITION

  • Safety in numbers
  • local copy desk
  • proofreaders
  • prepress or composing department
  • press room
  • hard copy

Source: The Underground

slide6

THE TRANSITION

The local news site will:

• edit stories and other content for local knowledge

• write headlines and cutlines

• continue Web management and online editing

Design House will:

• give a final read to all copy, but no rewrites

• design and layout news and special section pages

slide7

THE TRANSITION

  • Clear, clean and concise: Whose job is it?
  • Reporters
  • Assignment editors
  • Copy editors
  • Anyone who sees the story before a reader.

Bottom line: Everyone is responsible, and it starts

with the reporter.

Quote

“Don’t work in a vacuum. Be aware of what is going on and be prepared to sacrifice your work at the moment to help out in a crisis.”

— BILL MITCHELL, Poynter Institute

slide8

COPY EDITING TIPS

  • The quest for clean copy
  • Don’t assume: If in doubt, leave it out.
  • Follow your instincts: If it feels wrong, it probably is wrong.
  • Err on side of caution: Better to be safe than sorry.
  • Double entendres: Recognize red flags.
  • Double-check the math: There is a reason journalists are not engineers.
  • Use spellcheck, but don’t completely rely on it.
  • If time allows, write the story and step away for a few minutes before reviewing it.
slide9

COPY EDITING CHECKLIST

Check, and then check again

  • First name on first reference
  • Unusual spellings of names, places, etc.
  • Titles and positions
  • Addresses, telephone numbers and URLs
  • Streets, avenues, roads, drives, boulevards
  • Personalities, events tied to community
  • Facts, figures, dates
  • AP and local style
  • Bylines, credit lines, tag lines
slide10

ONLINE

  • Do not compromise our profession’s values, standards and expectations.
  • If your website is riddled with errors, credibility will suffer.
  • That said, you need to be quick to post online.
  • Empty your notebook: Publish what facts you have and let readers know more will come.
slide11

ONLINE

• Web readers scan rather than read.

• Copy should employ reader-friendly techniques such as bold words, subheads, bullet lists and deep links to Web sites.

• Use the inverted pyramid style.

• Use simple declarative sentences and keep the adjectives to a minimum.

• Use active voice and active verbs.

Source: PoynterInstitute

Quote

“Solid news judgment can’t be replaced by bells and whistles, and we still strive for accuracy and credibility.”

— JOE MARREN, The Craft of Online Editing

slide12

ONLINE

  • Provide key background or contextual information with links. Editors should link to previous stories on the same topics. They also can link to original documents.
  • Online, the headline may be the only element readers see. Tell them as much as you can about the story to draw them in.
  • Be specific and direct in headlines. Clever may not work online.
  • Source: SUE BURZYNSKI BULLARD / American Copy Editors Society
slide13

ONLINE

Credibility at stake

Mistakes made online can be quickly fixed, but the damage already is done.

SOURCE: CRAIG SILVERMAN / Poynter Institute

slide14

HOT ZONE — THE HEADLINE

  • SUBJECT-VERB AGREEMENT
  • A copy editor works and reworks a headline until the right words are found and the correct message is conveyed. Changing and rearranging words and sentence structure often lead to grammatical errors that slide through on deadline.
  • MEAN WHAT YOU SAY. WAIT … SAY WHAT
  • YOU MEAN
  • There are Arabs who are Muslims, and there are Muslims who are Arabs. But the words are not synonymous.
slide15

HOT ZONE — THE HEADLINE

WHEN FACT

MEETS FICTION

How many times have you read a name, title or number in a headline that does not correspond to the same informationin a story?

CHARLES APPLE / The Visual Side of Journalism

slide16

HOT ZONE — THE CUTLINE

  • NAME GAME
  • Similar to working with headlines, do not make the mistake of spelling a person’s name one way in the cutline and another way in the story.
  • IT SEEMS OBVIOUS TO ME …
  • Then most likely it is obvious to the readers. Please give them a little credit … and some information they do not know.

The State Journal-Register

slide17

HOT ZONE — THE INFOGRAPHIC

GO FIGURE

Do not assume numbers in a bar chart are correct or the figures in a pie chart total 100 percent. Do the math. If the figures are in a story, cross-check those as well.

5%

35%

45%

25%

slide18

HOT ZONE — THE PULL QUOTE

  • ‘YOU CAN QUOTE ME’
  • Use caution when pulling a quote from a story and running it in 12-point type so it catches a reader’s attention. Suddenly, those spoken words nestled halfway down in a story may be taken out of context when standing on their own or resting near a headline.
  • WHO SAID THAT?
  • Keep an eye on the name and title lines in a pull quote. They often are typed in a rush … and incorrectly.
slide19

REVIEW

  • There are fewer safety nets in today’s environment, so restructure the newsroom to get as many eyes as possible on copy.
  • Online copy: The thought process and format may differ from print, but the standards and expectations remain the same.
  • Hot Zones: The bigger the type; the bigger the problem.

Quote

“You can’t be cavalier about it. People get vocal if they think the level of editing has dropped.”

— EMILY INGRAM, THE WASHINGTON POST

ad