CLEAN up your COPY GATEHOUSE NEWS & INTERACTIVE DIVISION. CLEAN COPY. Today’s host MIKE TURLEY Content team manager — Central Region GateHouse Media News & Interactive Division 585.851.9696 [email protected] Twitter: @ ml_turley
• Remember when …
Where have all the safety nets gone?
• The transition
Moving from in-house to Design House
• Online copy
Have our standards really changed?
• Hot Zonesfor errors
Avoid embarrassing mistakes
of copy desks
for copy desks
grew in size.
1949: The copy desk at the Seattle Post-Intelligencer.
Source: The Underground
The local news site will:
• edit stories and other content for local knowledge
• write headlines and cutlines
• continue Web management and online editing
Design House will:
• give a final read to all copy, but no rewrites
• design and layout news and special section pages
Bottom line: Everyone is responsible, and it starts
with the reporter.
“Don’t work in a vacuum. Be aware of what is going on and be prepared to sacrifice your work at the moment to help out in a crisis.”
— BILL MITCHELL, Poynter Institute
Check, and then check again
• Web readers scan rather than read.
• Copy should employ reader-friendly techniques such as bold words, subheads, bullet lists and deep links to Web sites.
• Use the inverted pyramid style.
• Use simple declarative sentences and keep the adjectives to a minimum.
• Use active voice and active verbs.
“Solid news judgment can’t be replaced by bells and whistles, and we still strive for accuracy and credibility.”
— JOE MARREN, The Craft of Online Editing
Credibility at stake
Mistakes made online can be quickly fixed, but the damage already is done.
SOURCE: CRAIG SILVERMAN / Poynter Institute
How many times have you read a name, title or number in a headline that does not correspond to the same informationin a story?
CHARLES APPLE / The Visual Side of Journalism
The State Journal-Register
Do not assume numbers in a bar chart are correct or the figures in a pie chart total 100 percent. Do the math. If the figures are in a story, cross-check those as well.
“You can’t be cavalier about it. People get vocal if they think the level of editing has dropped.”
— EMILY INGRAM, THE WASHINGTON POST