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Social Media (SM):

Social Media (SM):. A Wave or a Tsunami?. http://www.youtube.com/watch?v=TXD-Uqx6_Wk. Who Uses SM and W hy?. Today, most people want to share, live, learn and interact online. 69% people use social media. Businesses/organizations of all sizes and types use SM.

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Social Media (SM):

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  1. Social Media (SM): A Wave or a Tsunami? http://www.youtube.com/watch?v=TXD-Uqx6_Wk

  2. Who Uses SM and Why? • Today, most people want to share, live, learn and interact online. 69% people use social media. • Businesses/organizations of all sizes and types use SM. • 85% surveyed say social media has helped create excitement about their business/organization.

  3. More Reasons to Use SM • It’s FREE. • It builds new connections. • It increases exposure. • It creates a buzz.

  4. Key to SMSuccess • Form a strategy:Identify your purpose and don’t be afraid to start slow to develop your presence • Set your goals: They should be SMART (Specific, Measurable, Attainable, Realistic, Timely) • Make the time: Don’t start unless you’ve got the resources to maintain your efforts. Research to see what works and what doesn’t for others. • Lose the fear, jump in: Be active, listen and answer questions. • Measure success and failures: Did you achieve increased web traffic, for example? Or did traffic decrease?

  5. Success Stories • Oreo Cookie

  6. Identify Your SM Platform • Identify which SM is best for your organization • Facebook – would be 3rd largest country • Twitter, Instagram, Vine – young audience • Pinterest– 95% female • YouTube – recently surpassed TV and is 2nd most popular search engine; more video on the internet than printed word • LinkedIn – connect with colleagues • Use the same handle for at least 3 types of SM (@cyfairisd) • SM should enhance your website, not replace it

  7. Facebook • The place where people casually interact with friends and acquaintances • Most addictive and pervasive SM • Be a good friend (like, share, comment) • Watch competitors, promote community • Recycle • Beware of social fatigue • Edgerank manages your newsfeed • Insights – virility of >2% is good; - indicates no interest

  8. Success Stories • Ford Explorer

  9. Twitter • Where people monitor whatever interests them by following celebrities, organizations, products, experts • 140 character limit for a tweet • Be a good follower (favorite, retweet) • Use hashtags to create topical conversations #dontyoulovesummer • Automate posts occasionally (hootsuite) • Connect Facebook to Twitter

  10. Success Stories • Morton’s Steakhouse and other interesting Tweets

  11. http://www.linkedin.com/company/31372?trk=tyah LinkedIn • World’s largest professional network (175M+ members worldwide, 79% users 35 or older) • Gains 1M new users every 12 days or 2 new every sec. • Company pages implemented October 2012 • Cements your role as a leader and as reliable source of info in your field • Attracts business-to-business opportunities • 98% of college graduates receive at least one job interview from applying on LinkedIn.

  12. Blogging • What is blogging? • Blog meaningful content consistently. • Choose platforms to help drive traffic to the website, generate leads and share content (photo, mp3, vlog). • Create video blogs (VLOGs). • http://www.youtube.com/user/Fred

  13. Social Media Writing Pro • 250 words or less on a blog; no limit to FB; 140 character limit on Twitter • Use short titles, sub headlines • Include photos • Link to website • Cutline of photos very important • Use power and action words • Write your article and then cut it in half

  14. Power of VIDEO • No. 2 search engine after Google • Operated by Google • Most popular mainstream video sharing service • Users can upload, share and view all types of videos. • Create videos to drive traffic to your website. • Create a YouTube Channel and be noticed (see instructions on handout). • http://www.youtube.com/watch?v=qRiLTRFeUvc • http://www.youtube.com/watch?v=NwVQ1c1buO0

  15. Managing Your Online Reputation Pro • Negative chatter will be there whether you are or not • Monitor • Google Alerts • Twilerts • Edgerank • Hootsuite • Social mention.com • Ignore, respond, delete

  16. Policies Pro • “The internet is in ink, not pencil.” Social Networking • Facebook – Terms and Communication Standards are instructive regarding bullying and harassment • https://www.facebook.com/communitystandards/ • https://www.facebook.com/page_guidelines.php • Twitter – prohibits impersonation and threats of violence but is otherwise more open-ended • https://support.twitter.com/groups/56-policies-violations/topics/236-twitter-rules-policies/articles/18311-the-twitter-rules • Create a Social Media Policy – see Coca Cola • Do not delete something because of the viewpoint it expresses – 1st Amendment • School officials removing content should consider the impact on the public’s trust

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