Pharma business strategy 2015
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Pharma Business Strategy 2015. Bryan Harris 1/5/08. A frustrating paradox…. What does high HCC mean for the pharmaceutical industry? $$$ How do we maintain profits without contributing to out of control HCC? If you can’t beat’em, join’em. Pharmacoeconomics

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Pharma Business Strategy 2015

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Pharma business strategy 2015

Pharma Business Strategy 2015

Bryan Harris

1/5/08


A frustrating paradox

A frustrating paradox…

  • What does high HCC mean for the pharmaceutical industry?

    • $$$

  • How do we maintain profits without contributing to out of control HCC?

    • If you can’t beat’em, join’em


Strategy two pronged attack

Pharmacoeconomics

Must be employed early and often in development

consider needs of the patient

Use multi-perspective approach (ie – gov’t, payers, society etc.)

Increase use of PhIV and head to head trials

Consider alternative methods of reimbursement

Payment for results

Pharmocogenetics

Devolve away from blockbuster model of development

Move towards more personalized mode pharmaceutical therapy

Get away from supply induced demand mentality

Strategy: Two Pronged Attack


Questions

Questions?


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