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Advertiser Self-Service Digital ad delivery and e-proofing. Key Benefits. A web site designed just to service our advertising customers. Information they need to do business with you Internet access and a web browser are all that is needed Free, high quality, ad delivery service.

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Advertiser Self-Service Digital ad delivery and e-proofing

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Advertiser Self-Service

Digital ad delivery and e-proofing

Key Benefits

  • A web site designed just to service our advertising customers.

    • Information they need to do business with you

    • Internet access and a web browser are all that is needed

  • Free, high quality, ad delivery service.

    • Secure, reliable, easy to use

  • Improve communication between Sales, Prepress and our Advertising Customers.

    • Advertisers receive emails (confirming, notifying, alerting)

    • Sales people have easy access to information they need to properly service their clients

    • Prepress has fewer places to look for files and information

  • Ads from AdSEND, FastChannel, and AdDesk are in one database.

    • No more email, cd or ftp.

  • Send your advertisers proofs of ads you build in-house via the internet.

    • Get proofs more quickly and better quality than Fax

  • History of events provides essential information when dealing with customer claims of mishandling.

  • Saves Money and Time by automating the processing of ad files.

AdDesk Home Page on

  • A web site designed for our advertisers.

    • Easy to understand

    • Easy to find information

  • Deadlines

  • Mechanical Specifications

  • Sales Contact Information

  • Media Kit

  • Upload ad files

    • PDFs, Art, Text, Documents

  • Review proofs

File Preparation Help

  • AdDesk explains how to build ads to our specifications

  • Instructions are provided for popular desktop publishing programs

  • Step by step Instructions

Downloadable Files Section

  • Customer Service

    • Credit Application

    • Rate Card

    • Media Kit

  • Prepress

    • Acrobat Distiller Settings

    • Commonly Used Art and Graphics

    • Templates

Membership Login

  • The user is prompted to Sign In before they can use AdDesk

  • Standard Practice Business to Business Web (B2B) Sites


  • It takes a few minutes to complete.

  • No more filling out contact information over and over!

  • Once a Member has signed up they can send ad files immediately.

  • The information is used to send submission confirmations and proof notifications via email.

    • Makes the customer responsible for keeping contact information up to date

Member Administration

  • Associate the Member with an Advertiser account from your Order Entry System for automation.

  • AdDesk understands the relationships between members, advertisers, and agencies.

File Delivery Options

  • Complete Display Ads

    • PDF Ads

  • Ad Materials

    • Pictures

    • Text

    • Native Documents

  • Other Uses / Applications

    • Press Releases

    • Receiving files from remote offices

    • Photos

    • Web Ads

Uploading Files

  • Contact information comes from the Membership account.

  • The advertiser provides insertion information about the file they are sending and attaches the file.

  • No file size limitations!

  • Deadline Awareness

Multiple files

  • Use compression programs such as WinZIP and Stuff-It

  • Use the Ad Materials upload form

    • Send up to five individual files at a time.

    • Space for handling instructions on each file being sent.

On-Line Confirmation

  • An immediate response is posted on the advertiser’s screen when the upload is complete.

  • When this screen displays they know the file has been received by the newspaper.

  • A unique transmission Confirmation number is displayed

Email Confirmation

  • An email is sent to the advertiser confirming receipt of their files.

  • The sales person or their assistant can also receive an email notification

  • If the PDF file fails preflighting AdDesk will automatically send a notification to the advertiser.

Printed Job Ticket

  • An arrival ticket prints with the corresponding confirmation number.

  • Company and contact information from Membership or delivery service is printed on the ticket.

  • A preview of the PDF file submitted is printed at the bottom of the arrival ticket


  • Track your clients ads

  • List of incoming ad files from AdDesk, AdSEND, FastChannel etc...

  • Get arrival details, enter the insertion order number, and change the status.

  • Sort by advertiser, arrival time, sales person or delivery method.

AdMonitor; Arrivals

  • NDN Electronic monitors arrivals and distributes Ads

  • Permission-based access to incoming ads, proofs, advertiser, member accounts, and administration.

  • Find ads by advertiser name, transmission number, or insertion number.

  • Sort Lists by Advertiser Name, Sales Person, or Arrival Time

  • Create custom views and look-ups.

AdMonitor; Processing

  • Arrival Details

    • Submitter

    • File Information

    • Preflight Result

  • Lookup and match the file to the Insertion Order

  • Open the file

    • Crop And Size

  • Transfer the File

    • Ad Tracking

    • Pagination

    • File is renamed based on Insertion Order Number

AdMonitor; History

  • Major events are recorded automatically

    • Arrival Method, date and time.

    • Insertion number the file is associated with

    • Operator name

    • Date and Time

    • Status Changes

    • Transfer Destinations

    • File name changed to


  • AdDesk can send an electronic proof to the customer, sales rep, or sales aide.

  • Proofs can be sent via Fax or via the Internet.

  • Proofs sent, viewed, and responses are all tracked by AdDesk. Courier proofs can also be tracked.

  • Proof Recipient and Contact information comes from Membership

  • AdDesk is integrated with the order entry system and uses the Insertion Order information for the details of the ad and advertiser.

Queue an Ad to Go out on Proof

  • Once an ad is booked it is then queued in AdDesk to be sent out on Proof.

  • Simply key in the ad number and AdDesk pulls up the right ad and advertiser account information automatically.

Confirm the Details, then Send

  • Validate Proof Recipients

    • Advertiser

    • Sales Rep

    • Sales Aide

  • Validate Deadline

  • Add Comments

  • Queue it up!

  • AdDesk will send the proof as soon as the Ad is completed by the artist.

Email Notification

  • An email is sent to the advertiser and/or sales person when the proof is ready.

  • Click on the View Proof button in the email and they go directly to their proof on your AdDesk website.

  • Deadline for comments is included in the email.

View and Respond to Proofs

  • View the proof in a standard browser.

  • The ad is in JPEG format, which displays quickly, and does not require a plug-in.

  • Attached “Push Pin” notes

  • Enter Comments about the overall ad proof.

  • Select a Response

    • Approved

    • Approved with Changes

    • Needs Revision

  • The proof is NOT available after the deadline! (unless reposted)

Track and Monitor Proofs

  • Real Time Proof Status

    • Proofs Due today

    • Proofs Approved

    • Proofs needing corrections

    • Proofs near deadline

    • Proofs past deadline

Tracking and ManagingChange Requests

  • Track and manage proof status.

  • Customer comments and change requests can be viewed in AdMonitor.

Proof Response Ticket

  • Ticket with Reviewer Responses can be printed out automatically.

  • This is often placed in the Job Bag.

Proof History

  • User, date, time and comments are saved in History for effective handling of credit requests.

  • Did anyone even look at the proof?

Making it easier to advertisewith us!

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