1 / 10

2012 Association of California Airports Fall Conference Jack Thompson, CM, LEED AP BD+C

Current Challenges Facing General Aviation Airports Marketing Guidebook for Small Airports ACRP Report 28. 2012 Association of California Airports Fall Conference Jack Thompson, CM, LEED AP BD+C. Reasons to have a Marketing Plan. Source: KRAMER aerotek, inc. A Marketing Plan Addresses….

gin
Download Presentation

2012 Association of California Airports Fall Conference Jack Thompson, CM, LEED AP BD+C

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Current Challenges Facing General Aviation AirportsMarketing Guidebook for Small AirportsACRP Report 28 2012 Association of California Airports Fall Conference Jack Thompson, CM, LEED AP BD+C

  2. Reasons to have a Marketing Plan Source: KRAMER aerotek, inc.

  3. A Marketing Plan Addresses… • What are my marketing goals? • Who are my target audiences? • What is my message? • How am I going to tell my story? • How much time and money do I have to invest? • How will we measure success?

  4. Marketing Goals Source: KRAMER aerotek, inc. • Do you want to… • Gain community support • Retain current tenants • Attract new businesses • Lobby funding partners • Fill vacant hangars • Sell more fuel

  5. Target Audience • Pilots • Tenants • Businesses • Community • Funding Partners • Local • State • FAA

  6. How do we tell the story? • Airport Website – keep it updated • Publish your own newsletter • Low or no cost industry publications • Local talk radio interview • Befriend your local newspaper reporter • Attend and participate at workshops, tradeshows and conferences

  7. Opportunities • Chamber of Commerce • Rotary Club, Kiwanis, VFW, Moose Lodge • Historic Society • School field trips • Open house, pancake breakfast, fly-in • Conferences • Anyplace you can get anyone to listen!

  8. Public Relations vs. Advertising Source: Oliver Wyman “The basic difference between public relations and advertising is that public relations involves getting free publicity for the airport - from news conferences to press releases - while advertising involves payment for advertising.”

  9. Airport Cooperative Research Program • Get involved • Submit a problem statement • Serve on a panel • More info at: • www.trb.org/ACRP/ACRP.aspx http://onlinepubs.trb.org/onlinepubs/acrp/acrp_rpt_028.pdf

  10. Thank You.Jack E. Thompson, Jr., CM, LEED AP BD+CManaging EngineerTel: (407) 422-1118 ext 3405jthompson@cscos.com

More Related