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Misión. Guiar a los destinos turísticos alrededor del mundo hacia la excelencia. Funding members and partners of CED. Mission:. To guide destinations around the world toward excellence by:. Facilitating the achievement of their sustainable development objectives.

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Guiar a los destinos turísticos alrededor del mundo hacia la excelencia

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Funding members and partners of CED

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To guide destinations around the world toward excellence by:

Facilitating the achievement of their sustainable development objectives

Developing their competitiveness


  • Delivering strategic information on the

  • major issues related to destinations.

  • Improving the quality of the experience offered to tourists

  • Strengthening the geographic character of destinations, which includes their environment, their culture, their aesthetics, their heritage, and the well-being of their inhabitants

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SMED Partners

  • Potential SMED partners are :

  • Organizations having recognized authority, government power over tourist activities at the destination

  •  municipalities

  •  their tourism bureaus

  • promotional bodies

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SMED Guiding principles

  • Environmental purity and resource efficiency

  • Physical Integrity and landscapes

  • Biological Diversity

  • Cultural

  • richness

  • Local quality of life and social prosperity

  • Local control and involvement

  • Visitor fulfillment

  • Employment quality

  • Economically viable tourism destinations and enterprises

  • Appropriate market positioning

  • Evaluate outcomes

  • Quality of governance

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Typology of Destinations:

  • The criteria used to differentiate between the major typologies of tourist

  • destinations gave the SMED different options in terms if geographic

  • localization and leaded to the identification of the following

4 types of destinations

  • 4. Rural, nature, and discovery destinations

  • Urban

  • destinations

  • 2. Coastal

  • destinations

  • 3. Mountain

  • destinations

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Fields of Excellence:

The SMED evaluation of a destination assigns a grade by field of excellence to allow a destination to clearly identify fields that may constitute weak points (to improve them) or strong points (to be promoted in its communications) and facilitate the use of the SMED as diagnostic tool, as well as a tool for progress and management.

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Fields of Excellence:

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  • SMED questionnaires (3 months prior to the visit)

  • Preparation of the

  • visit

  • Analysis of the information and recommendations identification (2 months aprox.)

A visit is done normally in 5 days :

  • Consultation workshops

  • On site visits

  • Interviews with local key stakeholders




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Usages of the SMED:

  • Communication tool

  • Tool for comparative analysis

  • Diagnostic tool

  • The SMED is not only a measurement system,

  • it gives real value added, being a:

  • Tool of progress

  • Tool of market

  • positioning

  • Tool of collaboration

  • Tool of management

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Benefits for Destinations:

  • The tourist destinations that agree to participate in the development of the SMED by receiving CED delegates will obtain the following benefits:

  • Recognition as an innovative destination seeking excellence through

  • their involvement in the development of the SMED, a global-scale project;

  • The uniting of local decision-makers and operators, public and private,

  • around a mobilizing project aimed at developing the sustainable performance of the destination’s tourist activities;

  • The acquisition of general advice and recommendations on the development

  • and management of the destination, which will help the destination to improve

  • its excellence;

  • The best practice experience coming from all around the world to be applied

  • within the destination.

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SMED Destinations worldwide

Abitibi -




Douro Valley






Mexico City


Riviera Maya


Developing a network of destinations worldwide

committed to excellence in partnership with the CED

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Today sustainable development is still an advantage, soon itwill be a requirement.

  • Develop the « green marketing ».

  • Decrease the environmental impact of accomodation establishments.

  • Set up an ecological certification program, apply it and promote it.

  • Increase the use of local products and services.

  • Diversify the tourist source markets.

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Cantons de l’Est, Québec, Canada

  • Local and regional purchases.

  • Speed up the transition towards the use of ecological navigation systems.

Mexico City, Mexico

  • Promote the use of bicycles.

  • Emphasize the City’s cultural character extending

  • the tourist experience to another different areas,

  • besidesthe historic downtown.

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  • Find a solution to the garbage disposal problem.

  • Measure the CO2 impact from the tourism industry.

  • Introduce in the touristm industry a greenhouse gas compensation method . Alternative energy sources.

Riviera Maya, México

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  • Douro Valley, Portugal

  • Developing the product in all the municipalities of the zone.

  • Improve the interpretation through inclusive maps.

  • Sign the Geoturism Charter

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  • Madeira, Portugal

  • Install sewage treatment plants and compost systems in resorts and hotels.

  • Establish destination’s development limits.

  • Create an environmental observatory.

  • Apply the Lighting Practice Guide to reduce the light pollution.

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  • Jeddah, Saudi Arabia

  • Recover the historic downtown.

  • Blend in the urban and architectural development.

  • Set up a Muslim religioninterpretative museum.

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Many destinations are preparing their Development Planns with a view to 2030.

Set up goals in time 2015, 2020, 2025, 2030… etc.

Investment in human capital in technic, management and directorship areas.

Lack of collaboration in destinations worlwide, disassembled industry.

Purchase of local and regional products.

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