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A summary of the book by Robin Williams “Non-Designer’s Design Book”. Basic Elements of Design. Principles of Design. P roximity…. Items related to each other should be grouped close together . A lignment…. Give every element a visual connection to another element. Alignment.

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slide2

Principles of Design

Proximity…

Items related to each other should be grouped close together.

Alignment…

Give every element a visual connection to another element.

slide3

Alignment

"Alignment." About.com Principles of Design. Web. 20 Sep 2010. <http://desktoppub.about.com/od/designprinciples/tp/Principles_of_Design.htm>.

slide4

Alignment

  • Key idea:

Nothing should be placed on the page arbitrarily. Every item should have a visualconnection with something else on the page.

slide5

Solution:Elements aligned

Flushed right

Alignment

Nothing should be placed on the page arbitrarily ( randomly without thought)

Problem:

No element has any connection to the others.

slide6

Alignment

Every item should have visual connection with something else on the page.

When items are aligned on the page, it creates a strong cohesive unit, even if the two objects are physically far away from each other.

slide7

Text Alignment

NEVER use more than one text alignment in a document.

Avoid Centering when ever possible.

http://formulate.com.au/images/articles/alignment/text-alignment.png

slide8

Alignment

Centering can create:

  • a more formal look
  • a more sedate look
  • ordinary
  • dull
slide9

Alignment

Use spaces between paragraphs instead of indenting

NEVER do both!

But, if you must indent then use an …….

slide10

Alignment

“em” – a space as wide as the point size of your type

http://www.creativepro.com/files/story_images/20100217_fg01.png

slide11

Alignment

  • Alignment unifies and organizes the page.

  • “Find a strong line and use it.”
  • Flush right type makes use of image’s border.
avoid using more than one text alignment and center alignment
Avoid using more than one text alignment and center alignment.

Alignment

http://www.socialsciences.manchester.ac.uk/intranet/pg/itskills/images/module4/paragraph%20indents.jpg

http://designshack.co.uk/wp-content/uploads/ds-basic-alignment-3.jpg

basic design elements packet
Basic Design Elements Packet
  • Complete your notes using this PowerPoint.
  • Look through the magazine and find an ad that demonstrates a good example of alignment.
  • Use your pen and show how each element is connected to another element by connecting them with dashed lines. Refer to the example on my website or look at the example on the next slide.
  • Sketch out your text using the Principle of Alignment in the top right quadrant of your sketch sheet. Do not draw any pictures or elements, only text.
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