Promotion
This presentation is the property of its rightful owner.
Sponsored Links
1 / 28

The Digital Roll-out in Europe by Elisabetta Brunella , Secretary General, MEDIA Salles PowerPoint PPT Presentation


  • 50 Views
  • Uploaded on
  • Presentation posted in: General

Promotion Information Training. The Digital Roll-out in Europe by Elisabetta Brunella , Secretary General, MEDIA Salles DGT 2011 Helsinki - Tallinn. Promotion Information Training. Worldwide digitisation: digital screens increasing everywhere as at 01 January of each year.

Download Presentation

The Digital Roll-out in Europe by Elisabetta Brunella , Secretary General, MEDIA Salles

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

The Digital Roll-out in Europe

by ElisabettaBrunella,

Secretary General, MEDIA Salles

DGT 2011

Helsinki - Tallinn


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

Worldwide digitisation:

digital screens increasing everywhere

as at 01 January of each year


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

Focus on Europe:

Digital cinema sites and screens

as at 01 January of each year

Degree of penetration as at 01 Jan 2011

Screens 29% - Sites 33%


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

Focus on Europe

2009: a record year for digitalisation

Screens equipped with DLP Cinema or

SXRD technology more than tripled

from 1,535 to 4,684

Growth rate in 2009: + 205%


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

Digital cinema sites and screens in Europe (2004-2010)


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

Focus on Europe:

2009 changed the “geography” of digital cinemas

% of total digital screens: France became the leading market


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

Focus on Europe:

Digital cinema sites and screens

Growth continued in 2010


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

The Development of Digital Screens


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

The Development of Digital Screens


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

The main digital markets in Europe(by number of screens)

as at 1st Jan 2011


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

The average number of screens per site:

a very important indicator!

The European average

continues to increase


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

Average no. of screens per siteas at 1st Jan 2011


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

Average number of screens per site:

a very important indicator!

In 2010 in some countries it decreased to raise again in 2011:


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

Why has the average number of digital screens per site started to decrease?

The 3D effect:

if digital projectors are used to show 3D movies only, not all the screens in a cinema need to be digitally equipped.


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

The boom of 3D screens: 8,409

at 1st Jan 2011


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

3D screens in Western Europeas at 1st Jan 2011


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

3D screens in Central - Eastern Europe and Mediterranean Rim as at 1st Jan 2011


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

2010 highlights

  • The “rush” to 3D has continued;

  • Hollywood output was the main driver;

  • (e.g. up to 4 new 3D releases over a two-week period in the UK)

  • the number of 3D screens increased both because of “new comers” and existing players equipping more screens with 3D


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

2010 highlights

  • European producers started to take advantage of the new booming 3D technology

  • Streetdance: first European live action film made in 3D released in the UK in May: huge success

  • Other 3D movies from Europe:

  • Océans, Moomins and the Comet Chase, Sammy’s Avonturen, Winx Club: Magic Adventure,Amphibious 3D, Konferenz der Tiere


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

3D: a passing phenomenon?

“3D is a language. In the near future it will invigorate the documentary, giving it body and volume.”

Wim Wenders, Interview by Hans Ulrich Obrist,

Biennale Architettura 2010


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

2010 highlights

The 3D rush was product driven and commercially driven

The growth was limited by the number of projectors and other equipment rolling off the production lines

Large cinema chains have increased their share in the D Cinema offer:

the 10 top players account for 36% of digital screens

(24% twelve months earlier)


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

Top players

Exhibition companies with at least 100 digital screens


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

Top players:

different strategies


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

2010 highlights

Many schemes evolved to increase the number of digital screens available throughout Europe

- more VPF agreements (integrators)

- joint initiatives by small/medium sized exh. (UK)

- joint initiatives by exhibitors and distributors (Italy)

- public funding (the case of Malopolska, PL)


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

18,500 digital screens between the end of 2011

and the beginning of 2012


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

Cinema Digitisation: what for?

“Today there are enormous opportunities for creation. My dream is that in this century communication tools will increasingly be in the hands of the people rather than in those of the old powers.”

Wim Wenders, Interview by Hans Ulrich Obrist,

Biennale Architettura 2010


The digital roll out in europe by elisabetta brunella secretary general media salles

Promotion

Information

Training

  • To know more on digitisation:

  • pick up your copy of the DiGiTalk

  • stay in touch on our website www.mediasalles.it

  • visit the DGT online informer section (publishing the Dailies on this course)

  • visit the European Cinema Yearbook at http://www.mediasalles.it/publicaz.htm

  • -collaborate to the survey just launched by MEDIA Salles and the European Audiovisual Observatory


  • Login