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COMMUNICATION How to make others aware of your skills. Doc. Annalisa Mandoloni Acqualagna, November 20-21 2006. Today and tomorrow we will be talking about…. COMMUNICATION IS Definitions, structure and key elements of any communication process

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Communication how to make others aware of your skills

COMMUNICATION How to make others aware of your skills

Doc. Annalisa Mandoloni

Acqualagna, November 20-21 2006


Today and tomorrow we will be talking about
Today and tomorrow we will be talking about…

  • COMMUNICATION IS

    Definitions, structure and key elements of any communication process

  • EFFECTIVE COMMUNICATION = STRATEGIC COMMUNICATION Knowing and analysing all variables of the communication to be implemented to evaluate the most effective strategy


Communication is
Communication is…

  • A passage: the sender sends to the receiver a message constructed according to a code shared by both parties (Jakobson)

  • An act that answers the following questions: Who? What? Through what channel? To whom? With what effect?(Lasswell)


Communication is1
Communication is…

a passage in which the sender sends a message to the receiver.

The message is constructed according to a code shared by both parties and refers to a reference framework known as the context.

Sender and receiver must be in contact through a channel which the message tavels on


Communication is2
Communication is…

Noise

Feed- back

SENDER

RECEIVER

channel

MESSAGE

Code

CONTEXT


To identify the most effective strategy you should analyse
To identify the most effective strategy you should analyse:

  • The speaker

  • The listener

  • The subject/reasons

  • Means employed

  • The context

  • The relationship


The speaker communicator
The speaker/communicator

Lays down his/her interpretation and vision of the world, his/her current state of mind, the emotions raised by the subject and the listener, his/her story, his/her culture and beliefs, his/her intentions, his/her goals in life …


The listener too will interpret based on his her emotions culture
The listener too will interpret based on his/her emotions, culture…

  • The subject of the communication, its degree of complexity, its interest, its echo as well as its currentness…


The medium is the message
“the medium is the message” culture…

The code is the employed system of signs.

The channel consists in the sensory system through which the trasmission and reception of the message take place.


Communication is highly dependant on the context
Communication is highly dependant on the culture…context

Social context

Cultural context

Political context

Legislative context

Environmental context

Disturbance elements

Time

Place


Feedback
Feedback culture…

-provides the sender with results

-ensures the correct reception of the message and provides information on required adjustments


Effective communication requires strategic planning
Effective communication requires culture…STRATEGIC PLANNING

No more improvisation!


The following should be analysed to understand which strategy is the most effective
The following should be analysed to understand which strategy is the most effective :

  • Sender/communicator

  • Receiver/communicator

  • Message

  • Media

  • Context

  • Relationship


Planning process
PLANNING PROCESS: strategy is the most effective :

  • Analysis of needs and definition of goals

  • Segmentation of speakers (internal and external)

  • Implementation

  • Evaluation of results


Once they have been understood the needs should be translated into goals
Once they have been understood the needs should be translated into goals

The goals,

e.g. the results to be achieved should be:

  • Specific and realistic

  • Quantifiable and measurable

  • Shared


An organization communicates to
An organization communicates to: translated into goals

  • Enhance its image and visibility

  • Present its projects

  • Forge relationships

  • Build networks

  • Raise other people’s awareness


To achieve such results communication should be
To achieve such results communication should be: translated into goals

  • Professional (well-desvised, planned and organized)

  • Clear

  • Constant

  • Integrated

  • Targeted

  • Internally and externally oriented


Thge following items lie at the basis of communication
Thge following items lie at the basis of communication: translated into goals

  • The mission (our identity and goals)

  • The vision (where we would like to be in 3-5 years time)

  • The strategy (how we intend to move from mission to vision)

  • The guiding values (what shared values we intend to apply in the implementation of the strategy)


Internal communication

INTERNAL COMMUNICATION translated into goals


An effective internal communication should
An effective internal communication should translated into goals:

  • Inform

  • Make others aware of goals, the direction to achieve them and the role of people working towards them

  • Promote listening and dialogue

  • Encourage feedback and participation

  • Urge for motivation and sense of belonging

  • Encourage to action


Being infomed to act
Being infomed to….. act! translated into goals

INFORMATION

UNDERSTANDING

ACCEPTANCE

WILL

GOAL-ORIENTED ACTION


On the basis of which parameters should a medium be selected
On the basis of which parameters should a medium be selected?

  • Accessibility

  • Speed

  • Attractiveness/expressive power

  • Feedback

  • Persistency

  • Flexibility

  • Cost



Mainstreaming
Mainstreaming selected?

  • Horizontal mainstreaming

    it is embodied in the transfer of good practices between players/operators on the same hierachical level

  • Vertical mainstreaming

    intends to have an impact on local, regional and national planning and legal framework

  • As a general rule it encourages the integration of equal opportunities for women and men within the framework of all national and EU policies


External audience
External audience selected?

  • Partner institutions

  • Other organizations: more in particular those operating in our field and participating in the incoming and outgoing flow of information

  • Users/beneficiaries

  • Journalists


How to communicate with institutions
How to communicate with selected?Institutions

  • Information letter or material (if the association was just started or councilor and mayor are newly elected

  • Invitation to events and conferences (as audience or speakers to disseminate the project


Tools to reach external partners
Tools to reach external partners selected?

  • Press office and related activities

  • Event

  • Extension material (brochures, cds, newsletters)

  • Radio or TV commercials

  • Site

  • External relationships


Parameters for the selection of a medium
Parameters for the selection of a medium selected?

  • Accessibility

  • Speed

  • Attractiveness/expressive power

  • Feedback

  • Persistency

  • Flexibility

  • Cost


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