The mystery of doritos locos tacos
Download
1 / 33

The mystery of Doritos Locos Tacos - PowerPoint PPT Presentation


  • 135 Views
  • Uploaded on

The mystery of Doritos Locos Tacos. Mystery #1 – why were Doritos Tacos Locos the most financially successful food product ever launched?. Let’s see what The New York Times had to say about its success:. Dynamic contrast Mouth feel – half the calories are from…

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' The mystery of Doritos Locos Tacos' - gigi


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
The mystery of doritos locos tacos

The mystery of Doritos Locos Tacos

Mystery #1 – why were Doritos Tacos Locos the most financially successful food product ever launched?


Let s see what the new york times had to say about its success
Let’s see what The New York Times had to say about its success:

  • Dynamic contrast

  • Mouth feel – half the calories are from…

  • Lactic and citric acids stimulate production of…

  • Memories of pleasurable flavors are stimulated, but there’s no single flavor overload, so there’s no sensory specific satiety

FAT

DOPAMINE


Let s get even more basic when your brain is hungry what does it want you to eat
Let’s get even more basic…when your brain is hungry, what does it want you to eat?

GLUCOSE!! (from sugary and starchy plants)…..why?

Glucose is the fuel that runs your brain and your body.

FAT!! (from oily plants and fatty animals)…..why?

Fat is a great secondary source of energy as well and is an essential component of your organs, too.

SODIUM (from plants and animals)….why?

SODIUM (in salt) is an essential mineral that controls nerve signals and muscle movement.

COLORFUL PHYTOCHEMICALS (from colorful plants!)….why?

Phytochemicals keep your cells running smoothly and your body healthy.


And our brains are wired to crave glucose fat salt and color
And our brains are wired to crave glucose, fat, salt, and color!!

And we won’t stop the hunt for food until we get…


Until fairly recently food was pretty hard to come by
Until fairly recently, food was pretty hard to come by. color!!

And it still is for many today.


For your brain to be satisfied sometimes the work can be hard
For your brain to be satisfied, sometimes the work can be hard…

…or it can be relatively easy


And our brains are still wired to assume that glucose fat color and salt are hard to come by
And our brains are still wired to assume that glucose, fat, color and salt are hard to come by.

It’s as if we are still living in paleolithic times!!



Remember our brains are programmed to crave glucose and color among other things
Remember our brains are programmed to crave glucose and color, among other things…

So it can be a tough choice between

and


And we re programmed to also crave fat and salt
And we’re programmed to also crave fat and salt color, among other things…

So is it any wonder that food manufacturers give us


So do doritos locos tacos satisfy your brain
So Do Doritos Locos Tacos satisfy your brain? color, among other things…


So do doritos locos tacos satisfy your brain1
So Do Doritos Locos Tacos satisfy your brain? color, among other things…


So they ve figured out how to appeal to your reward pathway but is this a nutritious meal or not

So they’ve figured out how to appeal to your reward pathway…but is this a nutritious meal or not?

Mystery #2 – if Dorito’s Tacos Locos are what our brain craves, then why does ‘fast food” like that have a reputation as being “unhealthy”? Shouldn’t our brain crave what we need to stay alive and healthy?


We ve often been told that this
We’ve often been told that this… pathway…

is “better for us” than this

But WHY is that? Is it really?


Let s check out nutritiondata com and see what they say
Let’s check out Nutritiondata.com and see what they say. pathway…

  • Go to Nutritiondata.com and figure out how to get the nutrition information for foods from Taco Bell (or any of your favorite fast foods)

  • Figure out how the website determines if something is nutritious or not.

  • Find some items that the website deems more nutritious than fast food.


And why is this
And why is this pathway…

Usually so much more expensive than this?


Mystery 3

Mystery # 3 pathway…

Why do so many citizens of a wealthy country like the US still struggle with getting adequate nutrition?


W hich is cheaper
W pathway…hich is cheaper…?

…and why is that???


Processed food is cheap
Processed food is cheap pathway…

Nutritious food is more expensive

So what does that mean if you don’t have much money?


Supermarket chains tend to not locate in low-income areas pathway…

http://www.activerain.com


Corner store
Corner Store pathway…

http://www.kilduffs.com/


Row houses some abandoned
Row houses, some abandoned pathway…

http://www.cityfix.com/


Corner store abandoned
Corner store, abandoned pathway…

http://www.kilduffs.com/


Abandoned corner store and abandoned row houses pathway…

http://www.community.livejournal.com


There s a term for places with little access to nutritious food

There’s a term for places with little access to nutritious food:

So what is a “food swamp”?

“food deserts”


A Food Swamp food:

www.hypervocal.com


Food Desert Locator food:

http://www.ers.usda.gov/data/fooddesert/fooddesert.html


http://www.businessweek.com/articles/2012-08-23/food-deserts-of-baltimore#r=lr-fsthttp://www.businessweek.com/articles/2012-08-23/food-deserts-of-baltimore#r=lr-fst


And why does this matter here s one example

And why does this matter?http://www.businessweek.com/articles/2012-08-23/food-deserts-of-baltimore#r=lr-fstHere’s one example:

Interpret the information found on this webpage.

What is it telling us?

What seems to be the relationship between diet, obesityand diabetes?

Figure out how to show Maryland’s relationship to other states.

http://www.cdc.gov/diabetes/atlas/obesityrisk/atlas.html


The food industry knows how your brain is wired and they know how to get their products to appeal to you.THEY DON’T CARE ABOUT YOUR HEALTH OR WELL-BEING!!!They care about making


Solutions?? know how to get their products to appeal to you.

You have a choice of three projects at the end of this unit to help solve the problems we’ve just seen.

Create a nutritious dish that people will really want to eat.

Or

Develop a meaningful solution to the Food Desert/Food Swamp crisis in Baltimore City.

Or

Redesign the Nutrition Facts label to truly educate consumers.


What we eat

So Good nutrition is about… know how to get their products to appeal to you.

What we eat …

And when and how…

And how much...

And how food is prepared…

And awareness of how our brains are being manipulated…

The next few weeks are about a truth…that will change your lives.


Image sources

scholastic.com know how to get their products to appeal to you.

Image sources

Mainstbageldeli.net

Wikimedia.org

ontheshack.com

Freefitnessguru.com

Doyouknowfiles.com

Candymachines.com

alepisaball.com

Themomsbuzz.com

Wmschwartz.com

Fanne.us

nanosecondinv.proboards.com

rrclassroom.wordpress.com

bigtreetop.wordpress.com

Greatolives.com

Mediabistro.com

Ianruder.com

Subzeroicecream.com

guidespot.com

confitdent.com

omega-3-fish-oil-wonders.com

Adimagephotos.biz

thehealthreporter.tv

Newsone.com

Asitoughttobe.com

tehdago.wordpress.com

Wegmans.com


ad