The mystery of Doritos Locos Tacos. Mystery #1 – why were Doritos Tacos Locos the most financially successful food product ever launched?. Let’s see what The New York Times had to say about its success:. Dynamic contrast Mouth feel – half the calories are from…
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The mystery of Doritos Locos Tacos
Mystery #1 – why were Doritos Tacos Locos the most financially successful food product ever launched?
GLUCOSE!! (from sugary and starchy plants)…..why?
Glucose is the fuel that runs your brain and your body.
FAT!! (from oily plants and fatty animals)…..why?
Fat is a great secondary source of energy as well and is an essential component of your organs, too.
SODIUM (from plants and animals)….why?
SODIUM (in salt) is an essential mineral that controls nerve signals and muscle movement.
COLORFUL PHYTOCHEMICALS (from colorful plants!)….why?
Phytochemicals keep your cells running smoothly and your body healthy.
And we won’t stop the hunt for food until we get…
And it still is for many today.
…or it can be relatively easy
It’s as if we are still living in paleolithic times!!
So it can be a tough choice between
So is it any wonder that food manufacturers give us
So they’ve figured out how to appeal to your reward pathway…but is this a nutritious meal or not?
Mystery #2 – if Dorito’s Tacos Locos are what our brain craves, then why does ‘fast food” like that have a reputation as being “unhealthy”? Shouldn’t our brain crave what we need to stay alive and healthy?
is “better for us” than this
But WHY is that? Is it really?
Usually so much more expensive than this?
Mystery # 3
Why do so many citizens of a wealthy country like the US still struggle with getting adequate nutrition?
…and why is that???
Nutritious food is more expensive
So what does that mean if you don’t have much money?
Supermarket chains tend to not locate in low-income areas
Abandoned corner store and abandoned row houses
There’s a term for places with little access to nutritious food:
So what is a “food swamp”?
A Food Swamp
Food Desert Locator
And why does this matter?Here’s one example:
Interpret the information found on this webpage.
What is it telling us?
What seems to be the relationship between diet, obesityand diabetes?
Figure out how to show Maryland’s relationship to other states.
The food industry knows how your brain is wired and they know how to get their products to appeal to you.THEY DON’T CARE ABOUT YOUR HEALTH OR WELL-BEING!!!They care about making
You have a choice of three projects at the end of this unit to help solve the problems we’ve just seen.
Create a nutritious dish that people will really want to eat.
Develop a meaningful solution to the Food Desert/Food Swamp crisis in Baltimore City.
Redesign the Nutrition Facts label to truly educate consumers.
So Good nutrition is about…
And when and how…
And how much...
And how food is prepared…
And awareness of how our brains are being manipulated…
The next few weeks are about a truth…that will change your lives.