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Ambient Noise! Records

Ambient Noise! Records. About Us. Ambient Noise! is an independent record label Ambient Noise! is located in Vista, CA Sole Proprietorship owned by Dustin Hurlbutt Has no employees, four interns in-training. Our Goals and Objectives. Ambient Noise! Records would like to:

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Ambient Noise! Records

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  1. Ambient Noise! Records

  2. About Us • Ambient Noise! is an independent record label • Ambient Noise! is located in Vista, CA • Sole Proprietorship owned by Dustin Hurlbutt • Has no employees, four interns in-training

  3. Our Goals and Objectives Ambient Noise! Records would like to: • Make recording possible for local independent artists • Distribute recordings and help artists get exposure • Help artists from all genres of music • Provide customers with affordable high quality merchandise • Help bands book shows and grow fan base

  4. Market Analysis • 4 major labels in US, unknown number of indie labels • No other record labels/recording studios in the area

  5. Target Customer

  6. Competitive Analysis

  7. Strengths • Confirmed locations to distribute music • Confirmed location to book shows • Contacts within the industry (local only)

  8. Weaknesses • Start-up Costs • Lack of Experience • Popularity Predictability (growth/decline)

  9. Opportunity • Lack of Competitors • Growth in Interest towards Music • Niche Target Market

  10. Threats • Decline in Interest • Economy (want, not need) • Loss of key staff (Producers, Technicians)

  11. Marketing Plan Product/Services • Recordings (CDs, 7” and 12” vinyl records) • Merchandise (Clothing, Posters, etc.) • Studio Time (Prices negotiable, includes materials/editing) • Management (Show booking, distribution, merchandising, schedules)

  12. Marketing Plan cont. Pricing • Our products and services are competitively priced • Studio Time is negotiable, but average price is $100 for a day • CDs: $20 • 12” Vinyl: $25 • 7” Vinyl: $15 • Concert Tickets: $15 • T-Shirts: $15

  13. Marketing Plan cont. Placement • Lou’s Records (Encinitas) • Inner World (Oceanside) • Spin Records (Carlsbad) • The Jumping Turtle (San Marcos) • iTunes (via our tune core account)

  14. Marketing Plan cont. Promotion • Myspace.com/ambientnoise • Ambientnoiserecords.web.officelive.com • Flyers and demos handed out at shows • Advertisements in record store newsletters

  15. Break Even Analysis

  16. Financial Information Sales Forecast (2009-2012)

  17. Income Statement

  18. The End Any Questions?

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