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The National Hockey League Lockout «Pass the puck » to Astral TVPlus !

The National Hockey League Lockout «Pass the puck » to Astral TVPlus !. 2004-2005 NHL Lockout . Impact of the Last NHL Lockout on the Performance of RDS & Astral TVPlus. A lockout would lead to an increase in viewership share of Astral TVPlus networks.

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The National Hockey League Lockout «Pass the puck » to Astral TVPlus !

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  1. The National Hockey League Lockout • «Pass the puck» to Astral TVPlus!

  2. 2004-2005 NHL Lockout

  3. Impact of the Last NHL Lockout on the Performance of RDS & Astral TVPlus A lockout wouldlead to an increase in viewershipshare of Astral TVPlus networks RDS & Astral TVPlusmarketshareevolution (%) Adults 25-54 yearsold During the sameperiod, Astral TVPlusincreaseditsshare by 1.6 points amongadults 25 to 54 yearsold, while RDS lost 2.7 pts. During the last lockout, RDS’smarketsharedecreased by more thanhalfamongA25-54. Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, 2003-2004 season (Sept. 1, 2003 to June 13, 2004); 2004-2005 season (Aug. 30, 2004 to June 12, 2005); 2005-2006 season (Aug. 29, 2005 to June 11, 2006), buyablemarketshares.

  4. Last Lockout Impact on Men A lockout wouldalsolead to an increase in viewershipshare of Astral TVPlus networks among Men 25-54 RDS & Astral TVPlusmarketshareevolution (%) Men 25-54 yearsold During the sameperiod, Astral TVPlusincreaseditsshare by 2.0 points among men 25 to 54 yearsold, while RDS lost 4.6 pts. During the last lockout, RDS’smarketsharedecreased by my more thanhalfamongM25-54. Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, 2003-2004 season (Sept. 1, 2003 to June 13, 2004); 2004-2005 season (Aug. 30, 2004 to June 12, 2005); 2005-2006 season (Aug. 29, 2005 to June 11, 2006), buyablemarketshares.

  5. With or without a lockout, Astral TVPluswillalwaysbe a «must» for yourcampaign

  6. 10 Networks for a Stronger Bang! MarketShares (%) Adults 25-54 yearsold MarketShares (%) Men 25-54 yearsold +13% VS the sameperiod last year +11% VS the sameperiod last year Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, French buyablemarketshares,from Jan. 2 to Sept. 9, 2012 vs. Jan. 3 to Sept. 11, 2011.

  7. An EvenStronger Bang among A18-49… MarketShares (%) Adults 18-49 yearsold MarketShares (%) Men 18-49 yearsold +10% VS the sameperiod last year +10% VS the sameperiod last year Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, French buyablemarketshares,from Jan. 2 to Sept. 9, 2012 vs. Jan. 3 to Sept. 11, 2011.

  8. … and Among A18-34! MarketShares (%) Adults 18-34 yearsold MarketShares (%) Men 18-34 yearsold +4% VS the sameperiod last year +6% VS the sameperiod last year Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, French buyablemarketshares,from Jan. 2 to Sept. 9, 2012 vs. Jan. 3 to Sept. 11, 2011.

  9. 6 of Astral TVPlus’ Networks are More Masculine

  10. 6 Networks thatReach Men! Viewers’ Profile Index (total TV = 100) calculated on the male proportion of Men 18+ Source : BBM Infosys+, Fr. QC, Mo-Su 2a-2a, Index (Total TV=100) based on audience composition (base 18+), from Jan. 2 to Sept. 9, 2012.

  11. 6 Networks for a Maximum Impact… Averageweeklyreach (%) Adults 25-54 Adults 18-49 Adults 18-34 Men 18-34 Men 25-54 Men 18-49 Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, from Jan. 2 to Sept. 9, 2012.

  12. … and Maximum Efficiency Audience Composition (%) Adults 25-54 Adults 18-49 Adults 18-34 Index 121 Index 136 Index 157 Index 103 Index 111 Index 119 Men 25-54 Men 18-49 Men 18-34 Index 134 Index 150 Index 179 Index 132 Index 145 Index 171 Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, audience composition (base 12+) and Index (Total TV = 100,) from Jan. 2 to Sept. 9, 2012.

  13. Key Choices for a WinningCampaign Roc Stars : Les mineurs du Québec Boardwalk Empire Pawnstars : Prêteurs sur gages L’atelier de restauration NCIS Index 153 Index 109 Index 159 Index 184 Index 192 Jobs de bras Équipé pour rouler Ax Men : Danger en forêt Grimm La guerre des enchères Index 176 Index 210 Index 137 Index 149 Index 169 Family Guy Rajotte M. Net Terre population : zéro Les Simpson Index 161 Index 175 Index 118 Index 125 Index 148 Source : BBM Infosys+, Fr. QC, Mo-Su 2a-2a, Men 25-54 yearsold, base 2+, Index (Total TV=100), from Jan. 2 to Sept. 9, 2012.

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