The U.S. Small Business Administration Presents:

1. The • U.S. Small Business Administration • Presents: • Sales & Business Promotional Ideas for Small and Mid-Sized Firms • with • Tony Wilkins • ********************************************************** • Like most business owners, you probably spend a lot of time, energy and money promoting your business. Referrals, telemarketing and e-mail campaigns are the traditional mode of marketing your product or service. Unfortunately, promoting your firm just one way is no longer an option. Small business owners need new ways to get the word out about their service or product. That’s why this interactive workshop was developed to help increase sales performance like never before. • Tony Wilkins, Author of ‘Telemarketing Success for Small and Mid Sized Firms’ shares his innovative business promotional and sales ideas with today’s sales professionals. Mr. Wilkins is a 26 year veteran of the telemarketing and business development industry and a contributing guest columnist for the East Bay Business Times. • Some of the topics covered include: • Creating a need for your product or service • Probing sales techniques • Getting your product/service noticed by more prospects • Marketing yourself as an expert • Making money as a paid speaker/lecturer • 20 cost effective tips for getting your name in front of your target audience • Direct mail designed to increase sales hint: more effective than business cards) • Creating a buzz about your firm through the written word • ***************************************************************************************************************March 6th & March 8th  Time: 1:00pm-3:00pm  • Cost: Free   • Limited space available • Illinois District Office, • 500 W Madison, Suite 1250, Chicago, Il 60661 • *************************************************************************** • Reserve your space in class by calling Donald Pellico • on 312-353-3962 prior to February 17th, 2006