Search Plus Your World (SPYW). Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are now Combined. Google’s Next Generation Search.
Search Plus Your World (SPYW)
An Image/Link below is provided (as is) to download presentation
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Jan 10th 2012 Google rolled out SPYW their most radical transformation ever.
Personal, Private, Public & Social search are now Combined
Google’s Next Generation Search
Larry Page on Google’s integration of Google+ into the next generation of searchInvestor Relations blog
“Today, most search results are generic, so two strangers sitting next to each other in a café will get very similar answers. Yet everyone’s life experiences are unique.”
“Google+ helps solve this problem for us because it enables Google to understand people and their connections.”
“This kind of next-generation search in which Google understands real-world entities—things, not strings—will help improve our results in exciting new ways. It’s about building genuine knowledge into our search engine.”
The message is clear, Google is betting the farm on Google+ and you better too (unless of course you’re just interested in ranking well in Google).
New SPYW Web Results Include:
Photos and posts (your ‘s and those shared with you).
Only you & those you share with can see your privatecontent
Both in autocomplete and search results, you’ll find people you’re close to or might be interested in following
People and Pages on Google+
People profiles and Google+ pages related to a specific topic
Personal Result for “Chikoo” (a fruit) provided by Google’s Amit Singhal, who oversees Google’s ranking algorithm
People & Pages On Google+
Even with Personalization turned off Google+ results returns People and Pages
No Facebook or Twitter Offered
Britney’s Google+ Page
Speculating on the Future
Unless prevented by antitrust violations SPYW and Google+ looks likes it’s here to stay
Potential to make Google+ the communications backbone between 100+ disparate Google applications including:
Android mobile platform
Again from Larry Page Investor Relations blog “Google+ makes sharing super easy by creating a social layer across all our products so users connect with the people who matter to them.”
What are Businesses Doing?
They’re nervous about the way Google has shoved Google+ into the SERP’s because search is how people find products online
The thought leaders and SEO pundits are recommending that businesses jump in now
Many are jumping on board Google+ with a great sense of urgency!