Search Plus Your World (SPYW). Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are now Combined. Google’s Next Generation Search.
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Larry Page on Google’s integration of Google+ into the next generation of searchInvestor Relations blog
“Today, most search results are generic, so two strangers sitting next to each other in a café will get very similar answers. Yet everyone’s life experiences are unique.”
“Google+ helps solve this problem for us because it enables Google to understand people and their connections.”
“This kind of next-generation search in which Google understands real-world entities—things, not strings—will help improve our results in exciting new ways. It’s about building genuine knowledge into our search engine.”
The message is clear, Google is betting the farm on Google+ and you better too (unless of course you’re just interested in ranking well in Google).