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Project GREEN BOX

Project GREEN BOX. An initiative by LunchAD media Pte Ltd. Prepared by Leonard Lau (managing director). LunchAD is a patented media owned by Microwave Packaging (S) Pte Ltd. INTRODUCTION.

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Project GREEN BOX

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  1. Project GREEN BOX An initiative by LunchAD media Pte Ltd. Prepared by Leonard Lau (managing director) LunchAD is a patented media owned by Microwave Packaging (S) Pte Ltd

  2. INTRODUCTION We aim to create a publicity platform to spread awareness of charity campaigns, by using eco friendly food containers, calling it project “GREEN BOX” • On the one hand, providing an eco-friendly packaging alternative. (supports Go-Green initiative). • On the other hand, reaching out to consumers all over Singapore with its Charity Messages in their hands whenever eating out of a GREEN BOX. • Facilitating advanced technologies to authenticate all ‘Call for Action’ of the campaign.

  3. Concept of GREEN BOX A group of Donors’ money consolidated into a Donor’s Charity Pot. (escrow account) Campaign details printed on the boxes distributed to food vendors used a take-away containers. Consumers activates the campaign when viewing the donors’ messages / promotions. NPO receives the donations.

  4. Contributions to GREEN BOX • LunchAD media contributes • $10,000 as one of the donors • Manpower for distributions to food vendors. • Provides the IT APPs to administer the campaign • Microwave Packaging – co-sponsors the products • Consumers – support GREEN BOX by taking part in the campaign. • NGOs and NPOs acknowledgement and testimonials when donations are received.

  5. How does the IT system works? Specially build QR ID Phone Apps inside the ERP system providing “Track, Trace & Report” of actual ground activities, On-line, real time. Accounting reports BETWEEN • Consumers & Donors (consumer data to donors) • Consumers & Recipients (consumer data to recipients) • Donors & Recipients ($$ & timing) • Recipients and Donors (receipt and appreciations) • LunchAD Media & Microwave Packaging (proof of orders & production) • LunchAD Media & Distributor (proof of accountable deliveries) • Distributor & Vendors (proof of accountable deliveries) • Vendors & LunchAD media (year end lucky draw)

  6. GREEN BOX targets • 1st round • $100,000 donations • 10 donors • $10,000 each • 2nd round onwards • $1,000,000 • 50 donors • $20,000 each

  7. Unique of GREEN BOX campaign What is unique about GREEN BOXCampaign? • Consumers live experience in the ‘Charity-Giving’ process • Experiencing 3 times donations, giving to 3 NPOs each time when the QR ID is scanned. • Every transaction is accountable that can be authenticated On-line, Real time. • QR ID capable of changing URL links & mode of donors promotions as and when desired by advertisers. (scan the QR ID a few times) • Lucky draw engine provider for instant promotional campaigns. • Contributing to charity and contribution to ECO CSRs at the same time.

  8. Questions & answers How efficient is the Green Box concept of using 打包 containers as the media tool – the messenger? • Containing food paid by consumers, every piece is guaranteed to be in the hands of a consumer = 100% viewership / Hit Rates. • Its ADs are seen and read, by at least one person, at extended duration and at close range shall fully understands the campaign messages. • Aided with modern IT technologies entices more interactions with better “Call for Actions” and accountabilities. • Low Ȼost, high volumn, high quality & high ROI. • New Media, new experience and at advertisers’ has own choice of distribution by location, duration and quantity.

  9. Questions & Answers Why would consumers want to participate in Green Box campaign? • Generally, Singaporeans are passionate and with generosity towards charity deeds. • Fun and simple process by just scanning the QR ID, the donation process is auto run, transferring funds from the charity pot to receiving Non Profit Organizations. • Participating consumers also have a chance to win little tokens from the organizers through a Lucky Draw process. (10 x I.pads to be won at end of each campaign). • It is a new experience of being able to select the charity they support and each time donating to 3 different Non Profit Organizations.

  10. Questions & Answers How long will each campaign last? Either by the end of 3 months (TBA), or until the funds are depleted, which ever comes first. Are the boxes FREE? No, In order to prevent abuse and misuse, the products are sold at minimum cost to Eco Support Vendors. Why would food vendors want to use these boxes? Recognized as eco support vendors as well as better profits. Because GREEN BOXare sponsored at low low price. Lower than plastic containers by at least 20% What does MPS and LAM benefit from this exercise? Neither MPS nor LAM have any financial gains. The entire campaign will be handed over to a Social Enterprise when / if the concept is proven successful. Microwave Packaging is a green advocate and LunchAD media is a charity advocate in Singapore.

  11. Employment We welcome suitable candidates for the following positions: • Deputy CEO Candidate with experience in running a Social Enterprise • Marketing manager Candidate with experience in media sales Please contact below. Applications will be ensured in strictest confident. Leonard@lunchAD-media.com 93841829

  12. GREEN BOX Thank you very much from LEONARD LAU

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