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As a Shopify store owner, youu2019re already running sales and offers to grow profits, get more conversions and boost repeat purchases. This is one of the best tactics that any merchant can use on their Shopify store to increase sales. But how do you make your offers stand out? With visual indicators like products labels, itu2019s easier for you to build this sense of urgency into your Shopify store. ModeMagic is a Shopify App with a collection of 1000 badges and an app store rating of 4.9. Install the app today and highlight your best products with labels.
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Flash sales are a great way to build urgency and convert those who are just browsing through your online store into paying customers! But, just slashing prices is not enough. In addition, you need to construct visibility and create a store experience that would help you get the most out of your flash sale.
Here's a 10-step checklist to ensure you have a successful flash sale! 1. Update your header: When your purchase is live, make sure that the most visible part of your Shopify store, the header, announces the time-sensitive sale. By using the header to display your discount, you are making sure that all your customers are made aware of the sale, which would further probe them to explore your store and take action immediately. To make it even more exciting, you can showcase a countdown timer within the header to show just how long shoppers have left before the flash sale is over. Learn more about how to drive traffic to your Shopify store here.
2. Insert product tags: If you are running a sale on only a few products, you can add product labels to inform shoppers about the discount on the select products. The purpose of a product label is to grab user attention and make sure that the discount on select merchandise is highly observable by shoppers even while scrolling through the home page of the website. Here are a few product tags you can use during your flash sale to get started: · Flash Sale: Insert a flash Sale' product label on selected discounted products so that shoppers don't need to spend time searching for products that are discounted.
· 30% off: Insert product labels that reveal how much discount every item has. This is particularly helpful if products are discounted differently across your shop. · Special Offer: Let shoppers understand if a limited edition product or a rare product is on discount with a special Offer' product label you can use the ModeMagic app on Shopify to add stylish product labels and badges on your Shopify store. The app has a range of 1000+ stickers for you to choose from. What's more is that you can even upload your own designs, create your own stickers on this app, or request the customer support team to create stickers to suit your store design! Additional Reading: Kinds of Product Labels To Build a Sense of Urgency And how to increase conversion rate on shopify.
3. Send emails to promote the sale: Email is a great way to allow shoppers, particularly past customers understand your flash purchase and nudge them to visit your Shopify store. It was found that flash sale emails increase click-to-open rates by 74%. Since there is no limit to the email message, here are some ways to craft your flash emails: · Ensure that the offers and timeline of the sale is the first that the shoppers see. · Ensure that the subject line is catchy and doesn't contain spam-filtered words such as 'sale'. · Highlight the products that are on sale to probe users to visit the website through the email
4. Send time-sensitive SMS campaigns: If you would like to send more brief and crisp messages, then you can even send SMS campaigns about your flash sales. Leverage apps like TxtCart that let you send conversational campaigns about your flash sale and successfully bringing the shoppers back to purchase from you. Keeping the message as short as possible and only mention the discount and the sale duration. End with a CTA copy like 'Shop now!' Or' Shop before it expires!' to probe user action.
5. Update your left cart messages across your marketing channels: When running flash sales, make sure that shoppers who have abandoned their carts know about the offer. Update your left cart messages across marketing channels to incorporate the discount that you're running on your own Shopify store. By doing this, you can increase your likelihood of turning those abandoned carts into purchases, giving cart abandoners a solid reason to return to purchase the merchandise.
