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Medical education and communications: an agency overview

Medical education and communications: an agency overview. Mike Gazeley Director of Training and Consultancy KnowledgePoint 360 Group. Why do MCE agencies exist?. To help the pharmaceutical industry effectively educate healthcare professionals about their products and services

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Medical education and communications: an agency overview

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  1. Medical education and communications: an agency overview Mike Gazeley Director of Training and Consultancy KnowledgePoint 360 Group

  2. Why do MCE agencies exist? • To help the pharmaceutical industry effectively educate healthcare professionals about their products and services • Assist in provision and maintenance of professional education to the healthcare industry • Ensure highest ethical standards are maintained in provision of medical education to the healthcare industry

  3. Scientific Promotional Communication strategy and planning Branding and positioning Regulatory Publication strategy and planning Congress & meeting management Internalcommunication & training Patient Education Strategic development consultancy E-healthcare solutions Physician Education Programmes What services do MCE agencies offer?

  4. Our key pharma contacts • Product/brand managers • responsible for product marketing strategy • Medical managers • responsible for clinical and regulatory strategy • Clinical scientists • responsible for design and conduct of clinical trials • Other contacts • Economists • responsible for pharmacoeconomic assessments • Corporate • responsible for company image

  5. Their goals • Maximise sales • Maximise product lifecycle • Demonstrate medical and marketing competence • Protect credibility • Be successful!

  6. How can agencies help? • Listen • Interpret and propose solutions • Confirm • Act quickly and decisively • Communicate regularly - even bad news! • Deliver on-time and to expectations

  7. Typical agency jobs? • Account/Project management • Project organization and schedule management • financial management • progress and status updates • Client and business services • client management • business development • proposal and service agreement negotiations • Medical & Scientific Services • scientific consultancy and advice • medical writing • Thought leader and client liaison

  8. Typical entry requirements • Scientific qualification • Life-science • PhD or PharmD preferred for M&SS • Writing ability • Medical writing test required for M&SS job roles • Good communicator • Organized and good time management • Multitasking ability • Team player • Positive attitude

  9. Typical M&SS structure Operations Manager Team Leader Senior Scientific Director Principal MW Scientific Director Senior MW Associate Scientific Director Medical Writer Associate MW

  10. What is an AMW? • Associate (trainee) Medical Writer: • First step on medical writing ladder • Work under close supervision of SMW/PW/TL • Undertake foundation training programme • Expectations: • Write high quality, scientifically accurate copy that consistently meets communication objectives, regulatory, styling and audience requirements • Assessment: • Set objectives and annual review • Coaching and continual on-the-job assessment • Formal assessment every 6 months

  11. Agency medical writing What’s it like?

  12. From first impressions…to • What is all this jargon? Clients, thought leaders, briefs, outlines, procedures, timesheets… • What if I don’t have any particular therapeutic area experience? Don’t panic – lots of us didn’t when we started! • What is expected of me? Job description, objective setting, appraisals

  13. …gaining experience…and • Writing, writing and writing… • abstracts • posters • papers • slides • newsletters • exhibition panels… …the list goes on!

  14. …getting out and about! Oncology franchise stand alone Brazil 2001 Satellite symposium France 2003 Prostate cancer stand alone Greece 2005 Advisory board Italy 2006

  15. Learning to… • Prepare communication and publication plans • Work with medical experts and clients • Present ideas, proposals and pitches • Manage a team

  16. …and progressing • How fast? • it’s up to you! • Assessment? • absolutely! • Support? • managers, senior staff, training • Opportunity? • You bet! • competitive industry, experience valued • freelance and home/remote working opportunities • have laptop, can travel!

  17. A rewarding career For sure! • Applying science background to ‘something a bit different’ • Working with international clients and experts • Pressure and rewards of events, completing projects • Travelling • Opportunities for creativity • Identifying opportunities for improvements and/or new business • Learning from and mentoring others • Variety

  18. So….consider medical writing if you like… • Scientific rigour • The challenge of service excellence (the hard bit!) • Language • Teamwork • Finding solutions • Being creative • Computers and tech • Being organised • Commercial application

  19. Related career options • Commissioning editors • Managing editors • Health analysts • Pharma company publications and communication managers • Medical information • Copy editing

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