The Sociocultural Level of Analysis. 4.1 Sociocultural Cognition. Principles. Human beings are social animals and we have a basic need to belong Culture influences behaviour
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The Sociocultural Level of Analysis
4.1 Sociocultural Cognition
Example:1. Explain why to this scenario: You are sitting in an restaurant, waiting for your date to show up. He or she is late. What is your explanation to why he or she is late?
2. You received a high grade on a test. What is your explanation to the high grade?
The tendency to think: "If others make mistakes,
it's their fault. If I do it, it's not my fault.
It's due to the situation I'm in."
The Fundamental attribution error
he didn’t say hello today”
1977 , p. 105
The tendency to make personal attributions for successes and situational attributions for failure
For example: a good grade – I am so smart!
A low grade – bad teacher/ been sick/ wrong questions…
Example: Read Lau & Russel’s (1980) study about American football coaches and players
Why do we do this? (Greenberg et al. 1982)
Modesty bias – cultural differences in SSB
US and Japanese students, Kashima and Triandis1986 asked to remember details from slides from unfamiliar countries and then asked to explain their performance.
Why do you think that is?
Cognitive dissonance (Festinger)– when attitudes andbehavior contradict each other … what changes?
- Provide a common understanding for communication within the group
Campbell: grain of truth hypothesis
(although remember the errors in attribution)
Videos on the blog
Women and Math stereotype threat: