Icertis uw social media class
This presentation is the property of its rightful owner.
Sponsored Links
1 / 9

Icertis – UW Social Media Class PowerPoint PPT Presentation


  • 67 Views
  • Uploaded on
  • Presentation posted in: General

Icertis – UW Social Media Class. Social Media for Enterprise focused products business. About ICERTIS. Icertis builds products and solutions in the Microsoft Cloud Products include Contract Lifecycle Management Dealer and Channel Opportunity Management Customers include

Download Presentation

Icertis – UW Social Media Class

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Icertis uw social media class

Icertis – UW Social Media Class

Social Media for Enterprise focused products business


About icertis

About ICERTIS

  • Icertis builds products and solutions in the Microsoft Cloud

  • Products include

    • Contract Lifecycle Management

    • Dealer and Channel Opportunity Management

  • Customers include

    • Fortune 500 enterprises

    • Microsoft partners

  • Close Microsoft relationship

    • Windows Azure partner

  • Explosive growth

    • 150+ employees and growing

    • 300% YOY growth


Business challenges

Business challenges

  • Expand Marketing and PR activity to appeal to a broader base

  • Explain benefits of the Cloud to Business functions

  • Demonstrate leadership position

  • Appeal to a global audience

  • Work with Microsoft Marketing to dovetail efforts


Social media challenges

Social Media challenges

  • How can a startup benefit from social media?

    • Jumpstarting a media campaign

    • Generating ROI for social media campaigns

  • How can we build a social media campaign targeting large enterprises?

    • Engaging with a technical community

    • Engaging CxO’s / senior management

  • How can we build social networking into products?

    • Leveraging LinkedIn groups

    • Crowdsourcing as a means of customer feedback


Goals and expected outcomes

Goals and Expected outcomes

  • Build Social Media Campaign

    • Twitter, Facebook, LinkedIn, Blogs

    • Work with Icertis PR Partner (Waggener Edstrom) to build

      • Build brand awareness based on company positioning

    • Coordinate and work with Microsoft marketing efforts


Benefits to students

Benefits to students

  • Understand challenges faced by startups (Icertis)

  • Learn from marketing efforts of large companies (Microsoft)

  • Work with a large Public Relations firm (Waggener Edstrom)

  • Understand challenges faced by enterprise-class companies

    • Working with consumer companies is easy in comparison

  • Be creative in involving users who are not media savvy

    • CxO’s are not typically on the social media bandwagon

  • Work with cutting edge technologies (Windows Azure)

    • Promoting the Cloud and cloud-based technologies is hard


Contacts

Contacts

  • Samir Bodas, CEO

    • [email protected]

  • Sanjay Menon, General Manager

    • [email protected]


Icertis uw social media class

Thank you


Icertis uw social media class

ICERTIS builds products & solutions in the Microsoft Cloud

Windows Azure, Office 365 (SharePoint Online), SharePoint on-premise,

Products

  • Products

  • Contract Lifecycle Management (Departmental and Enterprise)

  • Channel Partner Relationship Management (Manufacturing)

  • Solutions

  • Cloud / OnPremise Process, Workflow and Data Integration

  • Trading Partner On-Boarding Solution

About ICERTIS

Solutions

  • Services

  • Microsoft Cloud advisory pack for CIO/CTOs

  • E2E Device-Cloud Application Development

  • Big Data services and Hadoop on Azure solution development

  • Live reference-able product and solutions implementations at F500 enterprises

  • Icertis-Microsoft design wins in Banking, Manufacturing

  • IP-led solution accelerators and services offering

  • Full service offering: process automation + 24x7 business desk service

Highlights


  • Login