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For : School Wellbeing Leeds. The Food Dudes . Presented by: P rofessor Fergus Lowe. About Us : Behaviour Change for Children’s Health and Well-Being. Focus: Healthy eating & Physical Activity. 700,000+ children participating. Award winning social enterprise.

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for school wellbeing leeds

For : School Wellbeing Leeds

The Food Dudes

Presented by: Professor Fergus Lowe

about us behaviour change for children s health and well being
About Us : Behaviour Change for Children’s Health and Well-Being

Focus: Healthy eating & Physical Activity

700,000+ children participating

Award winning social enterprise

whole school behaviour change
Whole School Behaviour Change

Home

Classroom

Curriculum

Dining Hall

current future vision

Restaurants / Fast Food Outlets

Early Years

Primary Schools

S E N

Home Programme

Retail Outlets

Current & Future Vision

Whole Environment Sustainable Behaviour Change

Dynamic Dudes

how is childhood obesity prevented
How is childhood obesity prevented?

Change Children’s Eating Habits and Physical Activity

requirements for interventions
Requirements for Interventions

Should Connect with Child’s Psychology

Should Demonstrate Strong Evidence Base

Should Actually Change Behaviour

programme overview food dudes full force y1
Programme Overview – ‘Food Dudes Full Force’ (Y1)

Intensive Phase

Tasting

Parental and family involvement

Movies

Rewards

Days 1-16

Maintenance Phase

Competitions

Dining Room Experience

Parental and family involvement

All Year

choice architecture fd dining experience
Choice Architecture: FD Dining Experience

Food Dudes Branding

F&V Presentation

Staff Prompts

Reward System

Visual Cues

Food Dudes Menu

Positioning

Portion Control

Healthy Choice ‘Nudges’

Staff Modelling

Card Reward System

Monitoring & Evaluation

Aligned to School Food Plan

walsall dudley hounslow school lunchtime results
Walsall, Dudley & Hounslow School Lunchtime Results

50%

49%

Fruit

50%

Vegetables

40%

Sweet/fatty

32%

30%

% consumed

21%

20%

19%

20%

10%

0%

Baseline

Follow-up

Baseline

Follow-up

Follow-up

Baseline

awards
Awards

World Heath Organization

Best Practice Award for Counteracting Obesity

Chief Medical Officer’s Gold Medal Award

Combating Obesity

Public Health Excellence Awards, West Midlands

Partnerships

Local Authorities Research + Intelligence Association

Best Use of Health Research

Local Authority Catering Award

Most Innovative Concept

outcomes
Outcomes

Large and long-lasting improvements in diet

Biggest effects with poorest eaters

Benefits whole family

Inclusive- children of all abilities

Starts early – from Nursery onwards

london schools study preventing health inequalities
London Schools Study: Preventing Health Inequalities

48%

Fruit

50%

48%

Vegetables

40%

30%

% consumed

20%

11%

10%

7%

7%

5%

4%

2%

0%

Before

After 4 months

Before

After 4 months

Control School

Food Dudes School

Horne et al. (2004)Increasing children\'s fruit and vegetable consumption: a peer-modelling and rewards-based intervention.

Eur. J. Clin. Nutr. 58, p1649-1660.

parental endorsement
Parental Endorsement

“It would be beneficial for the health of children if Food Dudes were introduced into all primary schools.

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