1 / 17

Advertisement Analysis

Advertisement Analysis. Recognizing Claims, Reasons, Persuasive Appeals, and Counterarguments English 9 Honors November 2, 2011. Writing Applications 2.4. Write persuasive compositions: Structure ideas and arguments in a sustained and logical fashion.

gerek
Download Presentation

Advertisement Analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertisement Analysis Recognizing Claims, Reasons, Persuasive Appeals, and Counterarguments English 9 Honors November 2, 2011

  2. Writing Applications 2.4 • Write persuasive compositions: • Structure ideas and arguments in a sustained and logical fashion. • Use specific rhetorical devices to support assertions. • Clarify and defend positions with precise and relevant evidence. • Address readers’ concerns, counterclaims, biases, and expectations. • ESLR’s: Reflective Communicators who read, write, listen, and speak well. ResourcefulLearners who think critically.

  3. Directions • For each of the following advertisements, look for: • The persuasive claim: What is the advertiser trying to convince you is true? • The reasons: Why does the advertiser suggest you should believe their argument? • The persuasive appeals: Does the advertiser primarily use logical (logos), emotional (pathos), or ethical (ethos) appeals? • A possible counterargument: What could someone argue that disproves the advertiser’s claim? • Record your answers in your chart.

  4. #1 The asterisk (*) reads: “whitens by removing surface stains.”

  5. #2

  6. #3

  7. #4

  8. #5

  9. #6

  10. #7

  11. #8

  12. #9

  13. #10

  14. #11

  15. #12

  16. #13

  17. #14

More Related