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Региональные измерения телеаудитории PowerPoint PPT Presentation


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Региональные измерения телеаудитории. Региональные измерения телеаудитории Темы выступления. Состояние и современные условия развития Требования и международная практика измерений Проблемы и особенности использования региональных данных

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Региональные измерения телеаудитории

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  • TNS Gallup Media 2004 .


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- ( )


Tns gallup media 2003

-

--

TNS Gallup Media, 2003

  • 40 1650 100+

  • 15 200 :


Tv index

TV-Index


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  • 15 40

  • 2005-2010 :

    • 2-3 , 100+

  • 2005-2010 ,


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Minimum sample sizes

Minimum Sample Sizes

  • it is recommended that no absolute limits be set on sample size for reporting. However, it is recommended that data based on a sample size of less than 75 individuals be flagged, and that none be used for commercial trading purposes below a threshold of 50 individuals.Towards Global Guidelines for Television Audience Measurement, EBU, Geneva, 1999

  • in the original development of the disproportionate sample design, the general objective was to generate a minimum reporting sample of 70 for all sub-categories for which audience estimates would be required.BARB Television Audience Measurement Reference Manual, London, 1993

  • ratings will not be reported if the following Minimum in-Tab Sample Sizes are not achieved: 50Nielsen Station Index Reference Supplement, USA, 1995


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  • . , , 75 , , 50 .Towards Global Guidelines for Television Audience Measurement, EBU, Geneva, 1999

  • 70 , .BARB Television Audience Measurement Reference Manual, London, 1993

  • , : 50Nielsen Station Index Reference Supplement, USA, 1995


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2004


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2004

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10 2004

:10 2004


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12 2004


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  • - 2003 :

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    • ;

    • ,

  • , 2003 :

    • 25

  • - 2004 :

    • 25

    • 12

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