Micro-Campaigns Equal Mega Impact

1. Micro-Campaigns Equal Mega Impact • Presented by Creighton Coover & Courtney Nichols

2. Creating a Brand • Give your campaign an identity • What is the impetus for your campaign? • A natural disaster hit your campus • “Out-give” your rival • Save the clock tower • Just because you love your school • Creative geniuses in marketing

3. Southern Miss Gold Rush

4. Utilizing Social Media • Shout it from the rooftops • Tie it all together • Facebook – make sure the Moms know • Email – busy bees on the go • Twitter – use the power of #Hashie • Instagram – a picture is worth a thousand words • Landing page – give them a hub to flock to

5. Lasallian Day of Giving

6. Creative Marketing • Stand out in a crowd • Why should I give to THIS campaign? • TMZ – if you have celebrities use them • Quid pro quo – use the help of a donor • People like You Tube – make a video • Mr. President – meaningful messages

7. Fund the Flame

8. Email Marketing • Open it don’t delete it • Give them a reason to open your email • “Oh yeah I saw that on Facebook” – consistent branding • The Amazing Race – make it a competition • Class warfare – targeted communications • Short and sweet – quick read for a quick campaign

9. IUP 15K 20K In a Day

10. Simplified Giving Form • Short campaign = short form • How to make your form as quick as greased lightning • Giving buttons • Pre-populate the form • Don’t focus on the data – wait, what? • Mobile friendly, mobile friendly, mobile friendly

11. Mississippi College Giving Buttons

12. THANK YOU! • Courtney and I appreciate you attending this session and if you have any question about the materials presented today please feel free to contact us at ccoover@imodules.com & cnichols@imodules.com