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Using social networks to engage with international students

Using social networks to engage with international students. Alison Tebbutt European Officer. Objectives. To create a sense of community among prospective, current and former international students,

georgia-dodson
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Using social networks to engage with international students

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  1. Using social networks to engage with international students Alison Tebbutt European Officer

  2. Objectives • To create a sense of community among prospective, current and former international students, • To provide an informal forum where students can share their experience and talk about their life at the University of Southampton • To improve the international students’ experience before and during their studies at the University • To attract home students interested in an international experience • To use the social network platforms as a source of market research by monitoring trends

  3. Implementation • Focus on three main social networking sites already being used by students and by other University departments • Facebook • You Tube • Twitter • Collaboration with other University departments: Alumni Office, Career Destinations, Accommodation Service, E-language department, Students’ Union,Visa Guidance Team • Communications plan and guidelines developed for each site • All three sites launched July 2010

  4. Student Ambassadors • Co-ordinated by the International Office • Monitored daily by Student Ambassadors: • Voluntary scheme in collaboration with Career Destinations , awarded Graduate Passport points • 6 months pilot (July-December 2010) • 10 Student Ambassadors each monitoring one of the sites on a rota basis • Training provided - a workshop and a manual • Fortnightly meetings with the International Office

  5. International Office website

  6. http://www.facebook.com/UosInternationalOffice

  7. http://twitter.com/UniSotonIntl

  8. http://www.youtube.com/UoSinternational

  9. Outcomes so far • Target of 500 Facebook fans met within 1 month of launch • Specific campaigns were run in collaboration with other departments / projects: • Students’ Union, International Women’s Day, Marketing Officers • Current numbers (Jun 11): • Facebook fans 1191 • Twitter followers 154 • YouTube subscribers 39 (Total viewings 3,598)

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