Thriving in a diverse future thriving for a diverse future trends driving change
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Dietitians Association of Australia 23 rd National Conference Embracing Diversity 28 th May 2005. Thriving in a Diverse Future Thriving for a Diverse Future Trends Driving Change. Plenary Keynote. Speaker. Annimac www.annimac.com.au.

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Thriving in a diverse future thriving for a diverse future trends driving change

Dietitians Association of Australia

23rd National Conference

Embracing Diversity

28th May 2005

Thriving in a Diverse Future Thriving for a Diverse FutureTrends Driving Change

Plenary Keynote

Speaker

Annimac

www.annimac.com.au


Rate of change

  • 15 seconds - new web site

  • 15 minutes - new technology

  • 15 days - new product / service

  • 15 million - new web pages every day

    Amount of change now inone day

    Grandparents had inone year

    Younger means faster

Rate of Change


Driving all drivers of change

Technology by 2020

70% of job types then

do not exist now

because

80%technologythen

not imagined yet

Driving all Drivers of Change


Annimac annimac au

Likely jobs in next 10 years :

  • Director of Emerging Thought

  • Chief Zookeeper - of people

  • Creative Herbalist

  • Virtual Health Consultant

  • Chief Imagination Officer

  • Hacker Relations Manager

  • Valuer of Intangible Assets *

  • Human Interface Manager *

    * Exists 2003


Haves vs have nots gap widening globally based on technology not wealth access skill to ict

Haves vs Have NotsGap widening globally Based on technology not wealthAccessSkill to ICT


Annimac annimac au

Changing

world of

work


Changing nature of work

Co opitalism Sustainability QBL

  • Project based Team based

  • Relationships

  • One off alliances - consortia

  • Globally networked

  • Fast flat skill decision making

  • Value driven

Changing Nature of Work


Changing nature of employment

Casualisation

  • Contract - Part time

  • Self employment - options

    • Five career changes

    • Multi skilled employees

    • Small businesses

  • SOHO : small office home office

  • Global networks - local identity

  • Changing Nature of Employment


    Annimac annimac au

    Generational Differences


    Generational differences

    Baby Boomers

    b 1945 – 60 age 45 - 60 fewer males

    Generation X

    1960 – 75 30 - 45 largest number

    DotComs

    1975 – 90 15 – 30 first wired gen

    Ferals

    1990 – 05 0 - 15 fewest - ½ GenX

    Generational Differences


    Annimac annimac au

    Baby Boomers


    Annimac annimac au

    Baby Boomers45 – 60

    Downsizing lives Empty nesters

    Retired or part time workers

    Sense of community

    Material status Male Identity from job

    Seek new safe experiences

    Security conscious Health conscious

    Defer to authority Love / hate change


    Annimac annimac au

    Impact for Dietitians : Baby Boomers

    45 - 60

    • Ageing : special care needs

    • Winding down : leisure indulgence

    • Downsizing everything : minimalising

    • Reborn hippies : natural remedies

    • Make own decisions – think at edge

    • Respect rank : professionalism

    • Steady relationships loyalty

    • Need

      • relationship continuity

      • organising : options

      • safe familiar experiences

      • positive group identity


    Annimac annimac au

    GenX


    Annimac annimac au

    Generation Xers30 – 45

    Clone of Boomer or DotCom values

    • Single Childless Net Dating

    • Varied lifestyles Varied workstyles

    • SOHO

    • Risk takers Fast decisions

    • Materialism assumed

    • Environmental values

    • Personal journey Defer to heroes

    • Expect & accept change


    Annimac annimac au

    Impact for Dietitians : GenXers 30 - 45

    • Individual attention

    • Fast action

    • Short term treatment - stand alone

    • Results oriented

    • Need

      • choices

      • short term action immediacy

      • complete action - in stages

      • skills oriented

      • demand quality of experience

      • respect through success


    Annimac annimac au

    DotComs


    Annimac annimac au

    DotComs 15 - 30

    Own path Temporary pairing

    Group socialising Internet relationships

    No careers No home

    I.d. from activity Wired

    Immediacy

    Multi channeled Multi actions

    Planetary group mission

    Cluetrain Manifesto www.cluetrainmanifesto.com

    Temporary deference Need change


    Annimac annimac au

    Impact for Dietitians : DotComs15 - 30

    • Team oriented & personal relationships

    • Passionate involvement - value driven

    • Personal commitment

    • Short term fast involvement

    • Multi channel activities & options

    • Results oriented - no spin

    • Need

      • choices transparency

      • mutability build for change

      • flexibility

      • innovation in practice

      • real pragmatic positive outcomes

      • respect outcomes


    Annimac annimac au

    Ferals 1 - 15

    Wild Child No limits No boundaries

    Planetary mission Create sustainable world

    Parallel universes Wired

    Unlimited mind channels

    Global i.d. from self values

    Future jobs unimportant Non consumers

    No deference Respect when needed

    Live change & ignore barriers


    Annimac annimac au

    Impact for Dietitians : Ferals

    • Influencing marketplace

    • Committed to healthy sustainable world

    • Expect freedom to create

    • Creating new relationships & patterns

    • Virtual world preferred base

    • Best spin detectors

    • Need

      • personal power - demand trust

      • clear values

      • no rules no hindrance

      • ICT resource access

      • multi channel everything - fast


    Trends summary diversity

    • exponential rate of change

    • younger generations drive change

    • personal communication → telepathy

    • paradigm values shift → feminine & QBL

    • open options for Work / Life styles

    • blurring between medical models

    • less governance more community power

    • individual responsibility & demands

    • relationships key for all success

       Virtual world emerging

    Trends Summary : Diversity !


    Annimac annimac au

    thank youwww. annimac.com.aufree Trendsletter


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