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Dietitians Association of Australia 23 rd National Conference Embracing Diversity 28 th May 2005. Thriving in a Diverse Future Thriving for a Diverse Future Trends Driving Change. Plenary Keynote. Speaker. Annimac www.annimac.com.au.

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thriving in a diverse future thriving for a diverse future trends driving change

Dietitians Association of Australia

23rd National Conference

Embracing Diversity

28th May 2005

Thriving in a Diverse Future Thriving for a Diverse FutureTrends Driving Change

Plenary Keynote

Speaker

Annimac

www.annimac.com.au

rate of change
15 seconds - new web site
  • 15 minutes - new technology
  • 15 days - new product / service
  • 15 million - new web pages every day

Amount of change now inone day

Grandparents had inone year

Younger means faster

Rate of Change
driving all drivers of change
Technology by 2020

70% of job types then

do not exist now

because

80%technologythen

not imagined yet

Driving all Drivers of Change
slide5
Likely jobs in next 10 years :
  • Director of Emerging Thought
  • Chief Zookeeper - of people
  • Creative Herbalist
  • Virtual Health Consultant
  • Chief Imagination Officer
  • Hacker Relations Manager
  • Valuer of Intangible Assets *
  • Human Interface Manager *

* Exists 2003

haves vs have nots gap widening globally based on technology not wealth access skill to ict
Haves vs Have NotsGap widening globally Based on technology not wealthAccessSkill to ICT
slide8

Changing

world of

work

changing nature of work
Co opitalism Sustainability QBL
  • Project based Team based
  • Relationships
  • One off alliances - consortia
  • Globally networked
  • Fast flat skill decision making
  • Value driven
Changing Nature of Work
changing nature of employment
Casualisation
  • Contract - Part time
  • Self employment - options
      • Five career changes
      • Multi skilled employees
      • Small businesses
  • SOHO : small office home office
  • Global networks - local identity
Changing Nature of Employment
generational differences
Baby Boomers

b 1945 – 60 age 45 - 60 fewer males

Generation X

1960 – 75 30 - 45 largest number

DotComs

1975 – 90 15 – 30 first wired gen

Ferals

1990 – 05 0 - 15 fewest - ½ GenX

Generational Differences
slide15
Baby Boomers45 – 60

Downsizing lives Empty nesters

Retired or part time workers

Sense of community

Material status Male Identity from job

Seek new safe experiences

Security conscious Health conscious

Defer to authority Love / hate change

slide17
Impact for Dietitians : Baby Boomers

45 - 60

  • Ageing : special care needs
  • Winding down : leisure indulgence
  • Downsizing everything : minimalising
  • Reborn hippies : natural remedies
  • Make own decisions – think at edge
  • Respect rank : professionalism
  • Steady relationships loyalty
  • Need
      • relationship continuity
      • organising : options
      • safe familiar experiences
      • positive group identity
slide19

Generation Xers30 – 45

Clone of Boomer or DotCom values

  • Single Childless Net Dating
  • Varied lifestyles Varied workstyles
  • SOHO
  • Risk takers Fast decisions
  • Materialism assumed
  • Environmental values
  • Personal journey Defer to heroes
  • Expect & accept change
slide21
Impact for Dietitians : GenXers 30 - 45
  • Individual attention
  • Fast action
  • Short term treatment - stand alone
  • Results oriented
  • Need
      • choices
      • short term action immediacy
      • complete action - in stages
      • skills oriented
      • demand quality of experience
      • respect through success
slide23
DotComs 15 - 30

Own path Temporary pairing

Group socialising Internet relationships

No careers No home

I.d. from activity Wired

Immediacy

Multi channeled Multi actions

Planetary group mission

Cluetrain Manifesto www.cluetrainmanifesto.com

Temporary deference Need change

slide24
Impact for Dietitians : DotComs15 - 30
  • Team oriented & personal relationships
  • Passionate involvement - value driven
  • Personal commitment
  • Short term fast involvement
  • Multi channel activities & options
  • Results oriented - no spin
  • Need
      • choices transparency
      • mutability build for change
      • flexibility
      • innovation in practice
      • real pragmatic positive outcomes
      • respect outcomes
slide26

Ferals 1 - 15

Wild Child No limits No boundaries

Planetary mission Create sustainable world

Parallel universes Wired

Unlimited mind channels

Global i.d. from self values

Future jobs unimportant Non consumers

No deference Respect when needed

Live change & ignore barriers

slide28
Impact for Dietitians : Ferals
  • Influencing marketplace
  • Committed to healthy sustainable world
  • Expect freedom to create
  • Creating new relationships & patterns
  • Virtual world preferred base
  • Best spin detectors
  • Need
      • personal power - demand trust
      • clear values
      • no rules no hindrance
      • ICT resource access
      • multi channel everything - fast
trends summary diversity
exponential rate of change
  • younger generations drive change
  • personal communication → telepathy
  • paradigm values shift → feminine & QBL
  • open options for Work / Life styles
  • blurring between medical models
  • less governance more community power
  • individual responsibility & demands
  • relationships key for all success

 Virtual world emerging

Trends Summary : Diversity !