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PROBLEMS WITH TRAVEL. INSEAD FEB.1 2007, Ashvin, Claire, Fadi, Lisa, Stefanos, Vikram. THE USUAL SUSPECTS. PROJECT COORDINATORS: PLAN PROJECT ACTIVITIES, FACILITATE MEETINGS AND MONITOR MILESTONES. CONTROLLER (BUDGET). CREATIVE TEAM (VIDEO RECORDERS, EDITORS ETC).

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PROBLEMS WITH TRAVEL

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PROBLEMS WITH TRAVEL

INSEAD FEB.1 2007, Ashvin, Claire, Fadi, Lisa, Stefanos, Vikram


THE USUAL SUSPECTS


PROJECT COORDINATORS: PLAN PROJECT ACTIVITIES, FACILITATE MEETINGS AND MONITOR MILESTONES


CONTROLLER (BUDGET)


CREATIVE TEAM (VIDEO RECORDERS, EDITORS ETC)


RESEARCH, OBSERVATION, INTERVIEWS AND PROJECT IMPLEMENTATION


PROBLEMS WITH TRAVEL – PROJECT TEAM

  • Process

    • Key decisions will be taken based on democratic voting

      e.g. 5 MBAs voted for 1 ACCD student as the Project Coordinator 

    • Majority vote will hold but everyone is open to argue his opinion

    • Structured in order to meet goals in a tight timeline

    • But making sure not to restrict creative thinking

    • Setup a Team diary so it help the team learn through continuing feedback and remember milestones

    • Capitalize on everybody’s core strengths and point of view.


PROBLEMS WITH TRAVEL – PROJECT TEAM

  • Process

    • Key decisions will be taken based on democratic voting

      e.g. 5 MBAs voted for 1 ACCD student as the Project Coordinator 

    • Majority vote will hold but everyone is open to argue his opinion

    • Structured in order to meet goals in a tight timeline

    • But making sure not to restrict creative thinking

  • Key Expectations

    • Experience the new process of creation of a product

    • Have fun and learn at the same time

    • Working with people from a different backgrounds

    • Commitment to a common goal


THE PROCESS


Gathering Information

Clarifying Needs

Interpreting Information

Categorizing &

Organizing

Needs


Gathering Information

Clarifying Needs

Interpreting Information

Categorizing &

Organizing

Needs


  • Interviewed users

  • Observed while traveling

  • Researched existing market

    & travel trends

  • Set up a blog

    http://zanat0s.typepad.com

Gathering Information

Clarifying Needs

Interpreting Information

Categorizing &

Organizing

Needs


Gathering Information

Interpreting Information

Clarifying Needs

Categorizing &

Organizing

Needs


Gathering Information

Interpreting Information

Clarifying Needs

  • Identifying user

    problems & needs

Categorizing &

Organizing

Needs


Gathering Information

Clarifying Needs

Interpreting Information

Categorizing &

Organizing

Needs


Gathering Information

Clarifying Needs

Interpreting Information

Grouped Needs

into categories

Categorizing &

Organizing

Needs


Gathering Information

Clarifying Needs

Interpreting Information

Categorizing &

Organizing

Needs


  • Focused on specific

    needs of customers

    based on feedback

Gathering Information

Clarifying Needs

Interpreting Information

Categorizing &

Organizing

Needs


Gathering Information

Gathering Information

Clarifying Needs

Interpreting Information

Clarifying Needs

Interpreting Information

Categorizing &

Organizing

Needs

Identifying &

Organizing

Needs


PROBLEMS WITH TRAVEL


FOCUSING ON NEEDS

  • Team voting

Insert video of voting


LUGGAGE


VOICE OF THE CUSTOMERS

Whenever I travel, I am concerned that my luggage might get damaged or lost

I like the idea of the luggage “shrink-wrap” service offered in the airports

Durable suitcases weights 4-6kg, 25% of the allowed weight in most of the airlines

I hate when I go to the airport and find out that I have excess luggage and have to pay for the overweight

I wish I was able to weigh my luggage before going to the airport

Most of the suitcases look the same & are ugly

Carrying it around is tiring and inconvenient

The luggage most of the times is not user-friendly


LUGGAGE

  • Overweight

  • Ugly

  • Loss/Damage

  • Losing or forgetting stuff

  • Difficult to get around with


LEAD USERS


MISSION STATEMENT

Help to develop the ultimate luggage solution that combines practicality, ergonomics and aesthetics to improve the traveling experience of frequent travelers.

Durable

Light weight

Fashionable


PROBLEMS WITH TRAVEL

INSEAD FEB.1 2007, Ashvin, Claire, Fadi, Lisa, Stefanos, Vikram


PROBLEMS WITH LUGGAGE

INSEAD FEB.1 2007, Ashvin, Claire, Fadi, Lisa, Stefanos, Vikram


NEXT STEPS

  • Observe target users specifically dealing with luggage

  • Conduct more in depth interviews

  • Research current market trends/technologies

  • Identify competitors

  • Think outside the box

  • Check other industries to come up with ideas


THANK YOU


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