Happy design putting a smile on the things we make september 2010
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Happy Design Putting a smile on the things we make September 2010 PowerPoint PPT Presentation


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Happy Design Putting a smile on the things we make September 2010. Fun. Emotional. ‘Buy-able’. Happiness = Success. Self knowledge = happiness Socrates 450 – ish BC. A nations’ success is the Happiness of it’s people Nic Marks ‘The Happy Planet Index’. Discover your strengths

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Happy Design Putting a smile on the things we make September 2010

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Happy design putting a smile on the things we make september 2010

Happy DesignPutting a smile on the things we makeSeptember 2010


Happy design putting a smile on the things we make september 2010

Fun

Emotional

‘Buy-able’


Happiness success

Happiness = Success

Self knowledge

= happiness

Socrates

450 –ish BC

A nations’ success is the

Happiness of it’s people

Nic Marks

‘The Happy Planet Index’

Discover your strengths

and re-craft your life around them

Martin Seligman

Positive Psychology

Who & how you connect with determines how long you live

Dan Buettner

‘How to live past 100’

If you are happy,

things just work better

Don Norman

Design and Emotion

If you make it fun,

they will use it

Eewei Chen

Design 101

http://thefuntheory.com/


3 levels of happiness

3 levels of happiness

1. Meaning

2. Flow

3. Pleasure


You need a happy goal to create a happy design

You need a happy goal to create a happy design


Adoption agency

adoption agency

A happy ending?

Can not have

more children

Fell in love with a boy

Could be

A problem

family

?

?

?

Difficult, stressful, lots of prep

Long time (9 – 24 months),

many interviews, visits + assessments


Make a video

=

Make a video?

=

=

family

adoption agency


Happy design putting a smile on the things we make september 2010

Friday

Discuss idea

Saturday

  • Run through

    Direct and shoot

    Feedback, reshoot

    Edit

Sunday

  • Edit

  • Post production

  • Create DVD

Monday

adoption agency


Happy design putting a smile on the things we make september 2010

…2 weeks later

Ben is a very happy boy


Link people through specific interests

‘link’ people through specific interests

A happy logo

‘3 happy’ co-founders

  • any interest, any colour, any size, any medium + be competitive + trendy


Happy design putting a smile on the things we make september 2010

A happy UI

Happiness = more results

Happiness = fewer results

“I want to find the right mobile phone deal for me based on phones I like”

Happiness = save me money

“I want to know if I can get a cheaper deal”

“I want an easy way to find fashion inspiration starting from a single image”


A happy user

A happy user

More open-minded

Sceptic

Solution

What makes me tick?

  • Give me a premium customer experience

  • Put me in control, let me choose

  • Respect my knowledge and opinions

  • Strong brand, tone of voice, rich graphics, multimedia (videos, game), slick navigation, expected layout

  • Offer up various ways to get to the same content via related links, keywords and navigation based on preferred method

  • Polls, Facts, info graphics to educate and verify facts without ‘preaching’


Discuss

Discuss


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