Chapter. 9. Survey Data Collection Methods. Advantages of Surveys. Standardization Ease of administration Ability to tap the “unseen” Suitability to tabulation and statistical analysis Sensitivity to subgroup differences. Three Alternative Data Collection Modes.
Survey Data Collection Methods
Central Location Telephone Interviews
Computer-Assisted Interview Types (not online)
Group Self-Administered Survey
Analyze the case and then answer questions 1, 2, and 3.Case 9.3 The Hobbit’s Choice