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I ntellectual P roperty EX change

Shanghai International IP Forum. IP Information Services. for. IP Exploitation & Monetization. Introduction of IP Information Services. M ichael L in. Founder & CEO DirectoryInventor.com/ML.html. I ntellectual P roperty EX change. www.IPEXL.com. Outline. 2.  P aradigm Shift 乾坤倒转.

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I ntellectual P roperty EX change

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  1. ShanghaiInternationalIPForum IPInformationServices for IPExploitation&Monetization IntroductionofIPInformationServices MichaelLin Founder&CEO DirectoryInventor.com/ML.html IntellectualPropertyEXchange www.IPEXL.com

  2. Outline 2 ParadigmShift乾坤倒转 IPEXLBusinessModel新知解密 CaseStudy案例分析 SurfIP-agovernmentproject无中生有 GSMagic-acompanyproject回天无力 IPTrainingProgram人才决定一切 IPManagement如何揽瓷器活？ ProfessionalIPtools谈谈金刚钻 IntellectualPropertyExchange http://www.ipexl.com

  3. ParadigmShift乾坤倒转 3 •In1982,62%ofS&P500corporate assetsweretangibleassetswhile only38%wereintangibles. •In1992,thishadchanged completely,with62%ofS&P500 corporateassetsbeinginan intangibleform,andtangible assetsaccountingonly38%. •In2002,87%ofS&P500corporate assetswereintangibleassetswhile only13%weretangibles. •Now,itisevenmorevaluablefor intangibleassetslikepatents. IntellectualPropertyExchange http://www.ipexl.com

  4. NortelPatentAuction北电破产专利拍卖 4 Nortelannouncedthatthesuccessfulbidwas$4.5billion Nortelpatentsuite(morethan6,000inventionscovering everycornerofthemobilecomputingandtelecoms landscape)willgotoanindustryconsortium. Apple,Microsoft,RIM,Sony,Ericsson,EMC. IntellectualPropertyExchange http://www.ipexl.com

  5. GoogleAndroidEmpire谷歌手机帝国 5 TheacquisitionofMotorolaMobility,a dedicatedAndroidpartner,willenable GoogletosuperchargetheAndroid ecosystemandwillenhance competitioninmobilecomputing. MotorolaMobilitywillremaina licenseeofAndroidandAndroidwill remainopen.GooglewillrunMotorola Mobilityasaseparatebusiness. IntellectualPropertyExchange http://www.ipexl.com

  6. Morevalue,morelitigation商业工具 6 •Patentlitigationisrisingbecauseofwidespread recognitionoftheincreasedvalueofIPassets •Semiconductor,telecom,software,biotechand pharmaceuticalpatentlitigationappearconsistent withthistrend •PatentlitigationbecomesabusinessTOOL •LitigateonPrincipal,notPrinciple •Litigationisexpensiveandinherentlyuncertain •Litigationcantakeonlifeofitsown IntellectualPropertyExchange http://www.ipexl.com

  7. Learnlesson,Filemorepatents交学费 7 Samsungfiledmuchmorepatentsafter US$1BpatentdisputesettlementwithTI inNovember1996 吃一堑 长一智 IntellectualPropertyExchange http://www.ipexl.com

  8. Learnlesson,Filemorepatents总交学费 8 钱多又大方 总让人惦记 Microsoftfiledmuchmorepatentsafter patentdisputesettlementswithEolas Technologies(521million)inAugust2003and SunMicrosystems(1.25billioninApril2004 IntellectualPropertyExchange http://www.ipexl.com

  9. FeeltheBurn!十大著名案例 9 •Top10Payouts •SunMicrosystemsv.Microsoft04‘April 1.6billionsettlement •(900millionPatent,700millionAntitrust) •Michelsonv.Medtronic(patent)1.35billionsettlement •TIv.Samsung(patent,Trademark)96‘Nov.1billionsettlement •TIvsHyundai(patent)1billionsettlement •PolaroidvEastmanKodak(patent)873millionaward •Medinolv.BostonScientific750millionaward •Novellv.Microsoft(patent,antitrust)536millionsettlement •EolasTechv.Microsoft(patent)03‘Aug.521millionaward •CityofHopeMedicalv.Genetech(patent)‘02500millionaward •Paragonv.Weyerhaeuser(patent)480millionaward • Source:IPLawBulletin,USDistrictCourts IntellectualPropertyExchange http://www.ipexl.com

  10. Creativevs.Apple新加坡创新科技 小红点、小辣椒 IntellectualPropertyExchange http://www.ipexl.com

  11. IPEXLBusinessModel新知解密 Empowerclientfrom“Costcenter”to“ProfitCenter”&beyond 11 VCs IPTrading Visionary Integrated Business/ Strategy Asset Legal,Tech Asset Intelligence Search/AnalyticsSystem US/CA/EP/PCT/CN/JP/KR IPEXL Resources&Expertise ProfitCenter CostCenter Defensive IPMValue Hierarchy* *EdisonintheBoardroom:HowLeadingCompaniesRealizeValueFromTheirIntellectualAssets IntellectualPropertyExchange http://www.ipexl.com

  12. IPEXLServicesinaNutshell新知服务 12 VC/PE IntellectualPropertyExchange http://www.ipexl.com Government University,RI MNC LegalFirms

  13. RolesofSingaporeGovernment Singaporehastakenamulti-agencyapproachtodeal withthechallengesfromdifferentangles. Thekeycomponentsoftheframeworkare: Buildingsolidinfrastructureandaconducive environmenttosupportIPactivities Establishingeducationandtraininginitiatives Providingattractiveincentives IntellectualPropertyExchange http://www.ipexl.com

  14. SurfIPPPPConceptualUserInterface Universities Research Institutions www.SurfIP.gov.sg •OwnedbyIPOS •Annualcost-maximumof5years •EnhancedMetaSearchEngine •Freeaccesstopublic SurfIP.com Allied Government Companies Single Interface PPP SME,VC,PA •OwnedbyIPEXL •OpentoVCfinancing •ProfessionalPatentDatabases •Freeaccesstopublic IntellectualPropertyExchange http://www.ipexl.com

  15. IPInfrastructure Itisan“IPGoogle”meta-searchengineforfreeaccess mostimportantIPsources.(Version1.0since2005) 两组织、美加英、东亚中日韩、亚洲四小龙及新知专利地图服务 IntellectualPropertyExchange http://www.ipexl.com

  16. 欧盟、东盟、新加坡政府资助、认可、使用 16 DesignedDevelopedandManagedbyIPEXL SponsoredbyEU,ASEAN&Singaporegovernments IntellectualPropertyExchange http://www.ipexl.com

  17. IPInfrastructure SURFIPdeliversacompleterangeofIPmanagement servicestobusinessesandindividualsworldwide IntellectualPropertyExchange http://www.ipexl.com

  18. IPEXLpatentanalytics新知金刚钻 18 IntellectualPropertyExchange http://www.ipexl.com

  19. GSMagicCourtCase 19 ClientsturntoIPEXLtohelpaddressarangeofIPbusiness problemsthatrequireanswerstothefollowing: •Howmanypatentsdowehaveconcerningaspecifictechnology? •Howdoesourportfoliocomparewithourcompetitor’s? •Whoiscitingourportfolio? •Whichpatentsdoourvariousbusinessunitsown? •Whichpatentsshouldwedivestasaresultofsellingadivision? •Howdowetrackourkeytechnologies/competitors? •Aswedevelopnewproducts,whatistheexistingIPlandscape andwhatisthepriorart? •Howdoourinventiondisclosurescomparewithcurrentgranted patents? IntellectualPropertyExchange http://www.ipexl.com

  20. IPEXLTraining人才决定一切 20 IPEXLprovidescustomizedIPtrainingand educationprogramsformorethan3,000 traineesfromgovernmentagencies,research institutions,universities,IPcreatorsandthe businesscommunity(MNCs,SMEs,VC/PE,etc.) inSingaporeandothercountries. TohelpourtraineestoleverageonIPstrategytobuilduptheiruniquecore competitiveness. IntellectualPropertyExchange http://www.ipexl.com

  21. IPEXLTraining-Courses 21 1.IPFundamentals(1-2day) AwarenessofIPissues,managementofIPportfolios. Intellectualpropertyauditwithintheorganization. 2.IPStrategy&Innovation(3-5days) Researchofintellectualpropertyinformation. Identificationofstateoftheartindustriesandtechnologies. StrategiesforexploitationofIP. IntellectualPropertyExchange http://www.ipexl.com

  22. IPManagementConcept知识产权管理 22 Primary Supporting 如何利用金刚钻 揽瓷器活？ IntellectualPropertyExchange http://www.ipexl.com

  23. IPM:IPExploitation知识产权开发增值 ValuePropositions&Workflow 23 Planning Technology MarketAnalysis Technology Valuation Implementation Review IntellectualPropertyExchange http://www.ipexl.com • • • • • IncreasedIPValue Increasedroyalties Increasedstockvalue Lowertaxcosts Loweramortizationcosts

  24. IPM:IPCreationtoOwnership ValuePropositions&Workflow 24 Planning Technology Analysis NewInnovation ThinkTanking Technology Tracking FromNewIdeasto Inventions&IP Review IntellectualPropertyExchange http://www.ipexl.com •Anticipatecompetitors’R&Dshiftsormoves •Increasedinnovation •OptimizedR&Dexpenditure •FromProfitCentertoVisionary •IntegratedwithIPExploitation

  25. ValueHierarchy价值层次 Intelligence&SuccessiveInnovation 25 Intelligence Charts 3rdGeneration(2003) _____________________________________________________________________________________________________ Knowledge 2nd Generation(1996-2002) _____________________________________________________________________________________________________ Information PatentData& Information IntellectualPropertyExchange http://www.ipexl.com 1stGeneration (1990s) Data

  26. PatentQuality覆盖广、更新快、深加工 26 DataCoverage PCT US USApplications Canada Europe UK France China China(Native) Japan SouthKorea HongKong Singapore Germany Italy Russia Spain Switzerland Australia Taiwan IPEXL Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes;PaidVersion Yes;PaidVersion Yes;PaidVersion Yes;PaidVersion Yes;PaidVersion Yes;PaidVersion Yes;PaidVersion GooglePatents No Yes Yes No No No No No No No No No No No No No No No No No FreePatentsOnline Yes Yes Yes No Yes No No No No Yes No No No No No No No No No No IntellectualPropertyExchange http://www.ipexl.com

  27. Value_addedServices免费增值服务多 27 Features Alerts AnalyzeData Citations Citations,orderby DataCleaning ExporttoExcel FullText GraphGenerationfromData Analysis KeyTermHighlighting MultilingualSearch OnSiteHelp OnlineTutorials PDFFilesforPatents References IPEXL Yes;viaRSS Yes;viaAnalytics Yes Yes Yes Yes Yes;Linked Yes Yes Yes Yes Yes Yes;Linked Yes GooglePatents Yes;viaRSS No Yes No Unknown No Yes No Yes Yes Yes No Yes Yes FreePatentsOnline Yes;viaRSS No Yes No Unknown Yes Yes;OnlyforUS,EP,PCT No No Unknown Yes Yes Yes Yes SaveListsfromSearchResultsYes No Yes SaveCustomListsfromSearch Results SavedSearchHistory Translations UpdateFrequency Pricing Yes Yes;last10searches Yes;AutomaticSearch Translation Weekly FreePublicVersion No No No Unknown Free Yes Yes No Unknown Free IntellectualPropertyExchange http://www.ipexl.com

  28. Patentlisting,ranking,corporatetree 28 Zoominsearch Highlight IntellectualPropertyExchange http://www.ipexl.com

  29. Citationanalysis-patentrelationship 29 各种关系发掘、展示、跟踪 专利官司、许可、公司重组 IntellectualPropertyExchange http://www.ipexl.com

  30. PatentSearchPanel：IPOffices&Companies 30 谢谢您的宝贵时间！ MichaelLin林立 Founder&CEO DirectoryInventor.com/ML.html IntellectualPropertyExchange http://www.ipexl.com

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