Google Penalties What You Need to Know

1. GOOGLE PENALTIES What You Need to Know Google has introduced penalties to ensure that websites are ranked fairly and that users have the best experience, gaining access to the information and products that they are looking for. The easiest way to describe Google penalties is that they are similar to the penalties you find in sporting matches and games around the world Penalties punish those that do something wrong. They are given manually and have a negative impact on a website, making it drop in SERPs (Search Engine Results Pages). Google penalties can have a serious impact on the progress of your website. A penalty can mean you drop in ranking dramatically or your site doesn't even appear in search results any more. A penalty can make it difficult for your audience to find you. You become invisible and your traffic will drop, which has a knock on effect, dropping your revenue. The problem with penalties is that it can happen to any website. Even the most well intended efforts to improve rankings can result in disaster if you haven't followed the requirements and guidelines. The biggest issue is that once you receive a penalty, it is hard work and dedication to get back into Googles good book.

2. There are a number of reasons why your website may be awarded a Google penalty. They are given to sites that attempt to manipulate search results. The penalties are awarded by an every changing algorithm that crawls and inspects websites. Some actions can have immediate penalties, which are given by an employee of Google or you may find your site dropping in ranking over a period of time. There are some important factors to look for to ensure your site isn't awarded a Google penalty. This includes adware, viruses and spyware, hidden text and links, web pages that are the same, just a different version and deceptive redirects. In addition to this, you can get a Google penalty for pages that have irrelevant keywords to keyword stuffing and duplicate content. It is exceptionally difficult to recover from a Google penalty, which is why many companies use the services of a digital marketing agency with extensive experience that can assist to help you recover from and climb the rankings in SERPs moving forward. There are two types of penalties that you need to know about, which is why it is so difficult to recover from a Google penalty. The penalties can be manual or algorithmic. Manual penalties are given by an employee of Google. They are given when websites do things that are against the Terms of Service set down by the search engine. This can include a virus infection, cloaking, redirects, buyer links and more. A manual penalty enables you to make an appeal to have your site re-indexed, putting it back into the SERPs. Algorithmic penalties, on the other hand, are handed out automatically without the assistance of a Google employee.. These change the ranking of a website. Algorithmic penalties include Penguin, Panda and Hummingbird, which target sites that have duplicate content or thin content, stuffed keywords, slow loading times and poor quality back links. These penalties will not remove you from SERPs, but you will find that your ranking will drop, making it harder for potential clients to find you. It is recommended that you use a digital marketing specialist to assist you with your Google penalties, helping you with an effective penalty recovery service. Why? Because it isn't always a penalty. Your site losing ranking doesn't necessarily mean that it is a penalty. A digital marketing specialist will be able to carry out a thorough analysis of your website, see where the problems

3. are and make necessary adjustments. If you have been awarded a manual penalty, they will work to have your site reinstated, helping you to boost brand visibility, attract a quality audience and improve conversion rates. Genie Crawl is a leading digital marketing agency that is results driven and passionate in providing clients with the best results and first class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provide digital craftsmanship and a no contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction and a free site analysis. To find out more, visit https://www.geniecrawl.com/