BUILDING A CAREER IN TOP PR AGENCY
Public Relations is the manner in which companies and individuals communicate with the
media and public. Building a career in a top PR agency is a step by step approach. Right
from understanding one’s inclination towards the business to learning and nurturing the
required skills for the business, the journey is an exciting one.
A Public Relations Consultant communicates with the set target audience directly or
indirectly through media with a purpose to create a positive image and maintain a strong
relationship with the audience.
Public Relations (PR) Consultants work diligently towards creating and maintaining a positive
and favourable opinion about their clients or employers. They use various mediums to
convey the desired messages to their end stakeholders which may vary from client to client.
Public Relations as an industry is very dynamic and to make a mark in this industry one
needs to have the ability to Analyse, Counsel, Strategize, Plan, Research, Monitor, Motivate,
Work with cross functional teams and Create & Curate Content. Good verbal and written
skills along with the ability to multitask and manage time effectively are important tools of
the trade for a Career in PR Agency.
The role of public relations is changing with the visible shift from traditional to online media.
More and more consultants today feel the need to enhance skills and understand the
impact of Social & Online media on their brand’s reputation. This enables professionals
develop a holistic public relations strategy for their clients and build a Career in Integrated