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國際行銷 國際行銷的政治與法律環境 PowerPoint PPT Presentation


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國際行銷 國際行銷的政治與法律環境. 96 國際企業碩專班 學號 96614006 郝逸安. 五年前,廣豐實業桃園八德毛巾廠關上鐵門的剎那,很多人以為,享譽 30 多年的「來福牌」毛巾就這樣劃上休止符;沒想到,它卻悄悄漂洋過海,以台灣品牌之姿,打入以帆船造型聞名全球的七星級泊瓷酒店 (Burj Al-Arab) ,在荒蕪的沙漠發光發亮。. 一 .2002 年之後 . 有那些外在環境因素造成了台灣毛巾產業的外移.

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國際行銷 國際行銷的政治與法律環境

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