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Determining content, scheduling, equipment, technology, supplies. Decisions. Eliminating courses (6 credit hours). Defining prereqs , expectations. Choosing textbooks/ resources. Developing, strengthening faculty. Addressing workforce requirements. Decision Strategy.

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decisions

Determining content, scheduling, equipment, technology, supplies

Decisions

Eliminating courses (6 credit hours)

Defining prereqs,expectations

Choosing textbooks/resources

Developing, strengthening faculty

Addressing workforce requirements

Program Design & Mapping: AAS, Visual Communications-Graphic Design

decision strategy
Decision Strategy

…purpose…guides the program, is the basis for making curricular decisions, long-range planning, faculty selection, and resource allocation

(National Association of Schools of Art and Design, 2009)

Program Design & Mapping: AAS, Visual Communications-Graphic Design

…it is essential that each design program defines its special, perhaps unique function in the larger context of artistic endeavor.

process
Process

Program Design & Mapping: AAS, Visual Communications-Graphic Design

Mission/Vision/Principles

Learning Outcomes/Goals

Curriculum Mapping

Course/Syllabus Design

Curriculum Committee Approval

Strategic Planning/Assessment

Resource/Project Justification

process1
Process

…reflects a clear understanding of the [program] by the faculty and staff

…describes the [program’s] uniqueness and its place within the larger college

(SACS accreditation 2.4 and 2.5)

Program Design & Mapping: AAS, Visual Communications-Graphic Design

…focuses on teaching and learning

foundation
Foundation

Assessment

Strategic Planning

Curriculum Approval/Program Review

Master/Course Syllabus Design

Curriculum Mapping

Program Goals/Outcomes

Mission Statement (vision, values)

Program Design & Mapping: AAS, Visual Communications-Graphic Design

mission design
Mission Design

…essential to effectively establishing program goals, outcomes, curriculum, policy, and resource allocation

…collective agreement about the program’s “reason for being”

(David, 1984; Staples & Black, 1984)

Program Design & Mapping: AAS, Visual Communications-Graphic Design

…essential first step in program design

slide7

Principles

Program Design & Mapping: AAS, Visual Communications-Graphic Design

Collaboratively designed by those who carry it out

Uniquely framed by internal knowledge & experience in the field

Rationally informed by knowledge of internal/external forces (data)

Consensus built around common understanding, common language

Inspired by optimism, confidence, and certainty in the program’s worth

vision mission
Vision? Mission?
  • Who do we serve?
  • What’s our purpose?
  • What’s the process?

Mission

Vision

Program Design & Mapping: AAS, Visual Communications-Graphic Design

  • Who are we?
  • What do we believe is possible?
  • How do we hope others see us?
slide9

homework

Institutional

Expectations

&

Government

Agendas

Workforce

Climate

&

Employer Need

Internal

&

External

Quality

Standards

In Field

Comparative

Peer

Analysis

Internal

Data

&

Review

Knowledge Base

Program Design & Mapping: AAS, Visual Communications-Graphic Design

slide10

Components

Process

Purpose

Services, instructional approaches, curriculum philosophy

Where the value’s seen

Who we Serve

Those Who benefit from the work

Unique Mission

Program Design & Mapping: AAS, Visual Communications-Graphic Design

slide11

Draft Template

Program Design & Mapping: AAS, Visual Communications-Graphic Design

The Visual Communications Program

(verb “purpose”)

(object “who you serve”)

through or by

(verb “how you achieve it”)

pitfalls
Pitfalls
  • Developed in isolation
  • Based solely on tradition
  • Fear of ridicule
  • Stereotypes of people, roles
  • Fatigued leaders
  • Short-term thinking
  • Lack of communication, action, use

Program Design & Mapping: AAS, Visual Communications-Graphic Design

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