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1. The Most Important Online Advertising Trends in 2022 INTRODUCTION The better you market your business, the better profits you will get. Promoting your business through online advertising requires a lot of strategies and trends to be followed for better engagement and eventually more sales. In 2022, there are some top online advertising trends, following which you can boost your engagement. Following is the list of major online advertising trends in 2022. TABLE OF CONTENTS Introduction Online Advertising Trends in 2022 1)Video Marketing 2)Niche Marketing 3)eCommerce Marketing 4)Mobile Marketing 5)Automation Marketing Conclusion ONLINE ADVERTISING TRENDS IN 2022 1) VIDEO MARKETING The rise of TikTok and Insta reels has enabled brands and companies, and influencers to reach thousands of social media users globally. The new video trends using video transitions have helped creators to get viral on the platforms and reach uncountable audiences. website developers london, Not only IG but Pinterest and LinkedIn are also focusing on video features to trend and grow brands in the market and influence the community of audience. 2) NICHE MARKETING Niche marketing is all about targeting the community of audiences interested in a particular product/service. The best thing here is that it enables you to pay close attention to the ones with the same intention and interests. With a small community, you can reach some quality leads and build strong relationships with them. Moreover, it is more effective than organic marketing or paid ads because of less competition.

2. 3) ECOMMERCE MARKETING For a couple of years, eCommerce is rising and will rise more in the upcoming years as well. If your business deals with retailing and products, you must go with ecommerce Web design company London for visibility. Moreover, social media is the best way for brand awareness. You can also run shoppable Facebook and IG ads and posts. 4) MOBILE MARKETING Over 60% of online purchases are being done through smartphones. The major aspects of mobile marketing include SMS marketing, in-app marketing, social media marketing, proximity marketing, and location-based marketing. Mobile searches account for more than 50% of the entire web searches and product research for online purchases. 5) AUTOMATION MARKETING Over the years, there are many marketing publications and companies consistently working to implement the use of automation in order to nurture prospects and yield significant growth in qualified leads. Consistently sending emails and newsletters to your subscribers through automation helps them add value, educate, and sell them your products and services online. Most importantly, the utilisation of personalised messages and sending follow-up sequences as per your scheduled smart time can be beneficial for the increase in the sales funnel. CONCLUSION Get the best online advertising results with Geevosys Infosystem Limited, the best web design agency london. Following the trends and implementing the right strategies requires a lot of time and experience. Being a team of experts in various niches, your marketing strategies will get pitched in the right spot.