Ecommerce Website development company London - Geevosys

1. What Is The Distinction Between SEO, SEM, and PPC? INTRODUCTION Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC) are the three most crucial aspects of digital marketing and play a major role in driving traffic and leads to the business. Although these three are similar in some ways but are being implemented for different purposes. Let us jump to each one of these three major aspects of digital marketing for more traffic and visibility. TABLE OF CONTENTS Introduction Distinction Between SEO, SEM & PPC 1)Search Engine Optimization (SEO) 2)Search Engine Marketing (SEM) 3)Pay Per Click (PPC) Conclusion DISTINCTION BETWEEN SEO, SEM & PPC 1) SEARCH ENGINE OPTIMIZATION (SEO) Search Engine Optimization (SEO) is the optimization of websites by implementing different methods in order to achieve higher results in the search results and get more organic traffic on the site. In SEO, you don’t pay to get instant results. Instead, you invest time and effort in working on the strategies to build your brand through quality content. The SEO professionals structure a strategic marketing campaign that includes the utilisation of a variety of keywords and the right intent for more visibility. 2) SEARCH ENGINE MARKETING (SEM) Search Engine Marketing (SEM) shares some similarities with SEO since both these marketing strategies are linked to the search engine. SEM is a paid strategy involving advertisements and campaigns. It is crucial for businesses because it targets users who are searching for products/services/information online.

2. Unlike SEO, SEM brings immediate results as far as you wish to advertise your business. Its algorithm doesn’t display the results or ads to everyone, rather it only appears in the results of the ones who are interested or in need of your product/service. 3) PAY PER CLICK (PPC) Pay-per-click (PPC) shares are similar to SEM in multiple ways since both deal with paid advertising and marketing in order to reach the targeted audience. In PPC, you are required to pay a charge every time your ad is clicked by someone. In this way, you can purchase more visibility on the website. Google ads are also a form of PPC, allowing ads to appear next to search results. The ads can be in any format including text ads, video ads, or image ads. You can also display the ads outside the search engine using ‘Google Display Network’. The best thing PPC offers is the ad space, which ensures your target audience will surely see your ads once they are in the right place. CONCLUSION Although these three can be confusing sometimes as per their roles, they differ in terms of their algorithm and performance. SEO drives organic traffic, while the other two options are for paid traffic. At Geevosys, the best digital marketing company in London, all these three services are available with a guarantee of sure results. Be it any niche, your business or brand will benefit from the top services of SEO, SEM, and PPC.