Fabian Kienle Business Development Manager, Eastern EMEA @ Citrix Systems Inc.

1. Presentation title (IMPORT THROUGH MENU View or Insert -> Header & Footer)

2. Move to Windows 7 at minimum cost by using the most strategic model: Desktop Virtualization by Citrix XenDesktop4 • Fabian Kienle • Business Development Manager, Eastern EMEA @ Citrix Systems Inc.

3. Never change a running system IT Best Practice till today

4. Theory of economic development, 1912 Business Cycles, 1939 * 8th february 1883 in Triesch, Moravia † 8th january 1950 in Taconic, Connecticut, USA

5. New things will be created and old things destroyed Joseph Schumpeter: Theory of economic development, Berlin 1912, page 157

6. Self Service

7. Self Service

8. Windows 7: Rapid Adoption Adoption % • 58% expect to deploy Windows 7 by the end of 2010 Months after release Ed Bott/Dimensional Research | April 2009/Jan 2010

9. Will migration affect productivity? Everyone on Win 7 in 18 months! Can we do it? What alternatives are there to desktop refresh? How will this help my data security?

10. # locations Computers tobe upgraded Computers to be replaced Projected cost: $3.9M* 1,375 4 1,115 2 * Projected $3.9M for 2,500 moderately managed desktops

11. Time to Renovate Your Desktop Infrastructure?

12. Windows 7 the “Old Way” Simplicity Flexibility Security TCO Install apps per PC Ongoing PC refresh User tied to endpoint Data local to endpoints

13. Vision: Desktop as a Service • Desktop = device • Corporate PC • Image & deploy • Fixed access • Allocated costs • Desktop = service • Any device • Self-service experience • Dynamic access • Usage-based costs 2009 2011 2010

14. Windows 7 Upgrade Enabled by Desktop Virtualization Simplicity Flexibility Security TCO Install apps per PC Ongoing PC refresh User tied to endpoint Data local to endpoints Virtual apps/desktops on demand Leverage existing PCs (Migrate to diskless client.) Any device, anywhere Data locked down in data center

15. Easy/Risk-free Windows 7 Upgrade • Adopting virtualization lets us deploy Win7 easily and quickly on demand • I get risk free deployment through virtualapps and desktops • Repurposed my refresh budget as a strategic investment • Not worried about desktop data security. It’s locked down in my DC

16. Upgrade to Windows 7 with Desktop Virtualization # locations Computers tobe upgraded/replaced Existing PCs with Virtual Apps Virtual Desktops with Virtual Apps Projected cost: 30-40% less 0 Data Center 1000 Data Center 1500 Data Center

17. Traditional Management Tools & Processes Tightly Coupled & Locally Installed User 1. Procedure 8. Retire Profile Deploy 2. Image 7. Back-up Apps Desktop OS 3. Secure 6. Maintain Hardware 4. Deploy 5. Monitor

18. Tightly Coupled & Locally Installed Virtualized & IsolatedEnd-point Components User User Profile Profile Virtualization Profile On-demand assembly & delivery App Virtualization Apps Desktop Virtualization Desktop OS Client

19. Simplicity is power.The power of one

20. Citrix XenDesktop – The power of one • Oneimageofapps & desktops • Onedata backend • Oneuserinterface - anywhere • Onecentralsecuritysolution • Onepassword • Onesolutionforanyworkplace • Onesupplierforcentralizeddesktopmanagement

21. Single Image Management by Citrix Provisioning Services • OS Image • PVS „Images builder“ • Creationofthe OS Image • ..“asitis“....withapplications • Storedonto Network Storage • ManagedbyProvisioning Services Citrix Provisioning Server End User System Network Storage Windows XP SAP Visio Excel Word Windows XP Outlook OS HW

22. Single Image Management by Citrix Provisioning Services Citrix Provisioning Server End User System Network Storage OS Network Boot App Windows XP HW

23. Single Image Management by Citrix Provisioning Services Citrix XenServer / Hyper V for direct streaming into the VM, regardless if based on XenServer,Hyper-V or ESX/Vsphere Citrix Provisioning Server Network Storage Windows Vista App App App App App App W7 W7 W7 WinXP Citrix XenServer Hardware

24. The Big Picture

25. The only reason why IT exists, is because users need Apps to do their jobs Mark Bowker in the case study Desktop-Virtualization – Drivers, Challenges and Best Practices, September 2009

26. Users ony need one thing ….APPLICATIONS ! Citrix XenApp Citrix XenApp File Server User User User User Citrix Streaming Presentation Server End User System Citrix XenServer/Hyper-V Citrix Streaming Citrix ICA Citrix ICA Citrix ICA Citrix ICA PC Blade Citrix ICA App App App App App App XenApp OS • Desktops • XenApp • WindowsXP • Windows 7 Windows Server OS HW Hardware Hardware

27. Installed into the single provisioning service image virtualized by Citrix XenApp Streamed by Citrix XenApp The big picture ….only from CitrixDelivery of Desktops and Applications Delivered by Citrix XenDesktop

28. New XenDesktop 4 HDX-Extensions Flash-Multimedia andApps 3D Graphics – CAD/CAM,GIS Webcams andVoIP Optimizationforbranchoffices via WAN

29. Commonly supported USB devices • Multi-card Reader • Blackberry PDA • iPod style MP3 devices • MIDI Keyboards • CAD/CAM Graphics Tablets • PrintersandScanners • PresentationsPointer • Smart Cards • Security Dongles • Webcam, USB Headsets • Multi-monitor support • Local Printing • USB support • Windows Media Acceleration • Flash Acceleration • 3D and Aero Glass • VoIP Softphone

30. HDX3D 1.1 Specs • Two modes of high speed compression • WAN performance - 2 - 5 Mbps bandwidth and 100-150ms latency • Support for XP 32/64 bit; Windows7 32/64 bit • Up to 1920 x 1200 resolution • Support applications written in all graphics protocols includingOpenGL and DirectX

31. LIVE DEMO

32. Any device, anytime, anywhere • HDX™ user experience • FlexCast™ delivery technology • On-demand apps by XenApp™ • Open architecture

33. Winner: InfoWorld Technology of the Year Best of Interop (Virtualization)

34. Getting Started with Desktop Virtualization

35. Start simple with VDI Implement assigned VDI desktops with existing app management and local profiles Contractors, Offshore Developers, early adopters VM VM VM VM Features Value • Centralized VM-based desktop • Secure remote access • Deliver to any device on any network • Access from any device, anywhere • Increase data security • Early success for desktop virtualization

36. Expand VDI with Single Image Management USER PROFILE WAN optimization + Productivity workers in HQ, Branch Offices, Support Centers OS VM VM VM VM Features Value • Single Image Management for pooled users • Accelerated Profile Management • WAN Optimization to support larger deployments at branch offices • Minimize storage costs • Enable large scale deployment • Instant OS migration

38. FlexCast™ Delivery Technology Mobileusers Taskworkers USER TYPES Local VM-baseddesktops (offline) Local Streameddesktops Hosted Blade PC desktops Hosted shared desktops Virtual apps Installeddesktops Hosted VM-based desktops (VDI)

39. User Segmentation Hosted Streamed / Hosted Streamed / Local Apps Shared XenDesktop VDI Installed / Local VM OS Thin Client Desktop Appliance Laptop Devices Task Workers Office Workers Mobile Workers

40. Hardware

41. Applications

42. Enable On-Demand Apps USER PROFILE APPS Implement Citrix Receiver on all endpoints OS New Features Value • Mobile Receiver • Most-used apps centralized • Dazzle for on-demand apps • Fully managed apps with user self-service • Lower app management costs by simplifying desktop image • Enable any mobile device

43. Personalization

44. XenDesktop4 in space....

45. Citrix is the of corporate apps and desktops

46. Thanksforyourattention ! fabian.kienle@eu.citrix.com www.v-alliance.eu

47. Thank you for your attention! Presentation title (IMPORT THROUGH MENU View or Insert -> Header & Footer)