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Using Communications from National Headquarters

Using Communications from National Headquarters. Using Communications from National Headquarters. Messages are: Intentional Planned Meaningful . Forms of Communications. Social Media Member FYI – email Currents – electronic newsletter Exchange Today – magazine Website. Facebook.

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Using Communications from National Headquarters

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  1. Using Communications from National Headquarters

  2. Using Communications from National Headquarters • Messages are: • Intentional • Planned • Meaningful

  3. Forms of Communications • Social Media • Member FYI – email • Currents – electronic newsletter • Exchange Today – magazine • Website

  4. Facebook Twitter

  5. Member FYI

  6. Currents

  7. Exchange Today

  8. Exchange’s Website

  9. Exchange’s Website

  10. Exchange’s Website

  11. Purpose of Communications • Engagement, Engagement , Engagement • Sense of belonging to a valuable national organization • Unity within Districts • Excitement and passion

  12. Purpose of Communications • Generating Ideas • Projects • Collaborations and partnerships • Fundraising • The possibilities • are limitless!

  13. Purpose of Communications • Planning and Execution • Engaging all members in initiatives • Continuing event and project collaboration • Including members/clubs who miss meetings and events

  14. Purpose of Communications • Sharing the Value of Exchange • Reinforcing Exchange’s relevancy in communities • Allowing greater networking abilities • Demonstrating district/regional connectivity • Signifying unity

  15. Utilizing the Communications All effective communications are part of a well-thought-out and intentionally-executed strategy.

  16. Utilizing the Communications • Have a Focus(or two) • Identify short- and long-term goals, such as: • - Improving personal communications • with clubs and members • - Enhancing recruitment efforts • - Encouraging inter-district interaction • - Generating excitement

  17. Utilizing the Communications All effective communication goals must be carefully crafted to be meaningful to the targeted audiences, using the appropriate forms of communications.

  18. Utilizing the Communications • Defining Audiences • Each region, district and club has several audiences, unique to that given area, examples include: • - As defined by demographics: age, • profession, geographic region, etc.

  19. Utilizing the Communications Defining Audiences - Officers - Committees members - Expressed interests - And, so on!

  20. Utilizing the Communications • Crafting Messages • Consider the goal and the audience when • preparing the message(s)

  21. Utilizing the Communications • Crafting Messages • Consider that some audiences are more receptive to specific frequencies, subjects and comprehensiveness of messages • There is no magic formula - be willing to tweak your strategies, including rethinking audiences

  22. Utilizing the Communications • Crafting Messages • Pay attention to the effects of communications, measure those effects against your goals • Be willing to tweak your strategies, including rethinking audiences

  23. Utilizing the Communications • Include Everyone • Be mindful not to overlook clubs and members who are less integrated with electronic communications • Encourage change, but be patient!

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