China Big Mac Attack. James L. Watson. Emerging of American food chains and beverages in China. The cultural variant of globalism: McDonaldization in China.
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James L. Watson
The shift from living with groom’s parents to nuclear family or living with wife’s mother; (Collapse of an outdated Confucian family system.) Confucian norms of conjugality;
One child policy: the emergence of The Little Emperors and Empresses – selfish, maladjusted and spoiled.
“like the stars and stripes, the big Mac stands for America”
Changes in the local culture as well as modification of the company’s standard mode of operation