New Catalyst 4500 Bundles & Offering
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New Catalyst 4500 Bundles & Offering. $$$. Catalyst 4500 Cost Optimized Switching. Customize to Optimize. New reduced pricing for highly available configurations 3 software feature sets: LAN Base, IP Base, Enterprise Services Low cost entry point offering with LAN Base: ~$200/port

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New Catalyst 4500 Bundles & Offering

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New catalyst 4500 bundles offering

New Catalyst 4500 Bundles & Offering


Catalyst 4500 cost optimized switching

$$$

Catalyst 4500 Cost Optimized Switching

Customize to Optimize

  • New reduced pricing for highly available configurations

  • 3 software feature sets: LAN Base, IP Base, Enterprise Services

  • Low cost entry point offering with LAN Base: ~$200/port

  • Decline in price/port for higher port count

  • Upgrade option to IP Base or Enterprise Services

  • License option for uplinks: 4x1G to 2x10G

  • Low service pricing and limited lifetime warranty

  • Smart Call Home: Reduce Downtime

  • Line card reuse

Investment protection with easy upgrade options


Catalyst 4500 leader in modular switching

Performance

Catalyst 4500 Leader in Modular Switching

Leadership in Innovation

  • First enterprise switch to support PoE+

  • ISSU: Reduce planned downtime

  • OSPF for routed access

  • Enterprise Services software for Sup6L-E

  • True control-path & data-path redundancy

  • Real-Time power monitoring

  • Lower power: Idle slot optimization

  • Flexible QoS

  • Upgrade only line card to comply with new future standards like Energy Efficient Ethernet

Highly available platform for maximum resilience


Best of breed borderless access catalyst 4500 e series platform

Best of Breed Borderless Access: Catalyst 4500 E Series Platform

Non-Redundant

High Density

Redundant

Enterprise Campus Access

Virtualized Campus

Enterprise Services** @ $10,000

Enterprise Services** @ $10,000

Enterprise Services** @ $10,000

Starting List Price @ $298/port*

NEW

Increase ROI through maximum use of resources

Intelligent Campus

Starting at $267*

IP Base @ $10,000

IP Base @ $10,000

IP Base @ $10,000

Any-to-any user experience and Automated operational manageability

Plug N Play Campus

Starting List Price $200/port*

  • 3/6slot bundles

  • Sup6L-E

  • LAN Base

  • 10 slot bundle

  • Sup6L-E

  • LAN Base

  • 7 slot bundle

  • Sup6L-E

  • LAN Base

  • Reduced OpEx enabling converged Unified Communication (UC) & data

*Does not include service pricing

**Enterprise Services on Sup6L-E in Q2CY10


Plug n play campus portfolio cisco catalyst 45xx 10 100 1000 poe plus ready bundle

Plug N’ Play Campus PortfolioCisco Catalyst 45XX 10/100/1000 PoE Plus Ready Bundle

C4506-E Bundle;

WS-C4506E-S6L-96V+

$18,000 (44% off LP)

C4503-E Bundle

WS-C4503E-S6L-48V+

$11,000 (44% off LP)

  • 4503-E Chassis

    • SUP6L-E

  • 48 Port 10/100/1000 PoEP

  • LAN Base IOS Image

  • 44% off SMARTnet pricing

  • 45% off SmartFoundation pricing

  • 4506-E Chassis

    • SUP6L-E

  • 96 Port 10/100/1000 PoEP

  • LAN Base IOS Image

  • 44% off SMARTnet pricing

  • 45% off SmartFoundation pricing

Enable 10GE = $4,000

IP Base Upgrade = $10K

Enterprise Services* Upgrade from LAN Base = $20K

Shipping

C4510R-E Bundle

WS-C4510RE-S6-96V+ 

$30,000 (37% off LP)

C4507R-E Bundle

WS-C4507RES6L-96V+

$22,000 (40% off LP)

Shipping

  • 4510R-E Chassis

    • SUP6-E

  • 96 Port 10/100/1000 PoEP

  • LAN Base IOS Image

  • 4507R-E Chassis

    • SUP6L-E

  • 96 Port 10/100/1000 PoEP

  • LAN Base IOS Image

  • 54% off SMARTnet pricing

  • 45% off SmartFoundation pricing

*Enterprise Services on Sup6L-E in Q2CY10


Promotion for redundant systems aggressively priced options for upsell and competitive situations

Promotion for Redundant SystemsAggressively Priced Options for Upsell and Competitive Situations

Ex. 4507R-E Bundle

LAN Base IOS

Also, applicable on 4510R bundles

$12,000

Redundant Sup6L-E with IP Base Support

$10,000

Enterprise Services Support

$4K

4506-E Bundle

LAN Base IOS

IP Base Support

$10,000

Upsell to IP Base

4507R-E Bundle + IP Base = $32k

4507R-E Bundle + 2nd Sup + IP Base= $34k

Upsell to Enterprise Services

4507R-E Bundle + Ent= $42k

4507R-E Bundle + 2nd Sup + Ent= $44k

*Enterprise Services on Sup6L-E in Q2CY10


Introducing new catalyst 4500 power supply pricing

New

Introducing New Catalyst 4500 Power Supply Pricing

* Price change expected ~Feb ’09. For questions, please email [email protected]


Ios features comparison lan base vs ip base

IOS Features Comparison—LAN Base vs. IP Base


Catalyst 4500 ip base vs competitor

Catalyst 4500 IP Base vs. Competitor

26%

savings


New catalyst 4500 bundles offering

Catalyst 4500 Service OfferingsSpecial Bundle Service Pricing

44%

savings

44%

savings

54%

savings

45%

savings

45%

savings

45%

savings

  • Service SKUs automatically loaded for Catalyst4500 products on Cisco Configurator

  • Example pricing is for 8x5xNBD contracts


Compare cisco and competitor s services

Compare Cisco and Competitor’s Services


New catalyst 4500 bundles offering

Borderless Networks Campus Core/Distribution Catalyst 4500 Switch & Wireless Controller

NEW

May ’10

SBA Campus Foundation Bundle: $44,000

BN-A2-CF2-SBA-K9

Bundle Includes:

1x AIR-CT5508-50-K9

1x 4507R-E

1x Sup6L-E IP Base

1x WS-X4624-SFP-E

32% off List Price

Support a Converged Wired-Wireless Network

Simplified Ordering/Deployment of Robust Network Core/Distribution

12


How to close the deal

45xx-E Modular Bundles

Flexible Upgrade Path

4503E @ $11K (no ps), 10/100/1000 PoE Plus, scalable from 48 to 96 ports

4506E @ $18K (no ps), 10/100/1000 PoE Plus, scalable from 96 to 240 ports

4507RE @ $22K (no ps), redundancy capable10/100/1000 PoE Plus, scalable from 96 to 240 ports

4510RE @ $30K (no ps), redundancy capable10/100/1000 PoE Plus, scalable from 96 to 384 ports

Smart Foundation

Entry Level Support

Architectural Selling

2K, 3K, 4503E, 4506E, 4507R-E, 4510R-E

25% Off 3 Yr, 40% Off 5 Yr

NBD Hardware Replacement

8 AM–5 PM TAC Access

Online Troubleshooting;SW Bug Updates

How to Close the Deal

Cisco Switching Offers Against Competition

2960 & 2960-S LAN Lite Switches

Entry to Cisco Experience

  • FE and GbE on 8, 24, and 48 ports

  • PoE support up to 15.4W per port

  • Basic QoS, standard availability and multicast features

  • Entry-level security and network admission control

  • Link connectivity and cable diagnostics for enhanced troubleshooting

  • LLW and enhanced LLW, FlexStack

  • Borderless Networks Campus

  • Core/Distribution bundle with 4507R and Wireless Controller

  • 32% List Price

  • Smart Business Architectures

  • Leverage Cisco’s design, deployment, and configuration guides

  • Quote SBA bundles (at least 10% of List)


Winning competitive sales strategies play offense

Winning Competitive Sales StrategiesPlay Offense!

Cisco Partner sales team proposes high-value, feature-rich Cisco-based solution.

Low cost competitor tries to jump in with a lower value, stripped down solution as a "bait and trap".

Partner can now use these new lower cost Cisco solutions to illustrate “you get what you pay for”

Sales Strategy

If customer is still absolutely convinced that low price is everything, and does not want value-add capabilities, then these new lower-price Cisco offerings will help close the deal for a Cisco partner, and keep the customer happy.


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