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Monetizing Social TV. Big Brother Live Feeds and Reality Nation. I make money from tweets about whirlyball with Brenchel and JeJo. Today. Best practices for targeting the passionate 1% Super Pass: subscription entertainment Reality Nation: free reality s tar UGC. $14.99.

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Presentation Transcript

Monetizing Social TV

Big Brother Live Feeds

and Reality Nation


I make money from tweets about whirlyball

with Brenchel and JeJo


Today

  • Best practices for targeting the passionate 1%

  • Super Pass:subscription entertainment

  • Reality Nation: free reality star UGC


$14.99

  • Anchored by Big Brother Live Feeds

  • Social, Live, Access

  • 60% female, 35 to 55

  • Top channels

-60% affiliate

-25% CBS



17 x

286

206

99

42

41

38

33

20

14

80




Free

  • Content by stars

  • Promoted via social

  • 20% mobile

  • Fast ramp up


Reach

-Sub



Referrers

  • Facebook

  • Twitter

  • Jundishes

  • Allaboutbigbrother.forumotion.com

  • Forums.jokersupdates.com

  • Mortys.tv.com

  • Google

  • Celebritysmackblog.com

  • Jejofansite.com

  • hamsterwatch


Fans

  • Hosting competition

    • #2 all time article on Reality Nation


Burnett

  • “We’re not that far from people

  • watching TV on the same screen

  • as the computer, with interactivity

  • back and forth. It’s the interactivity

  • that TV lacks right now and that is a

  • major advantage for the Internet.”

  • Mark Burnett


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