Why facebook
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Why Facebook? PowerPoint PPT Presentation


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Why Facebook?. Why Facebook? Because…. 955 million users The average U.S. user spent 7:46 hours on Facebook in August 2011 That’s a full 15.5 minutes the average American spends on Facebook every single day … Average age of a Facebook user rose from 33 in 2008 to 38 in 2010

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Why Facebook?

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Why facebook

Why Facebook?


Why facebook because

Why Facebook? Because…

  • 955million users

  • The average U.S. user spent 7:46 hours on Facebook in August 2011

  • That’s a full 15.5minutes the average American spends on Facebook every single day …

  • Average age of a Facebook user rose from 33 in 2008 to 38 in 2010

  • Users have 229 friends each

Sources: Facebook, Mashable, Pew


The top 10 ways to market your business on facebook

And now …

The Top 10 Ways to Market Your Business on Facebook


1 create an awesome page

1. Create an awesome page


2 post photos

2. Post photos!


2a go big with your photos

2a. Go BIG with your photos


3 open up about yourself

3. Open up about yourself


4 be relevant useful and purple

4. Be relevant, useful and purple

  • Topical content gets traction

  • “Fill in the _______.”

  • Photo caption contests

  • Open questions

  • Tips, tools, hacks, shortcuts

  • Quotes, aphorisms, timeless wisdom (Mark Twain, Oscar Wilde, etc.)


5 run contests and promos

5. Run contests and promos

  • Sweepstakes

  • Coupons

  • Photo, essay, and video contests

  • Pick your favorites / e.g. This vs. That

  • Quizzes

  • Trivia 

  • Group deals

  • Wildfire app—great tool


6 make it worth their time

6. Make it worth their time

“This morning my yoghurt told me to find it on Facebook. It didn’t tell me why, it just told me to find it. Why on Earth would I want to find a yoghurt on Facebook? It’s a yoghurt!”

– Andrew Blakeley on about how bad most social calls to action are.


6a make offers they can t refuse

6a. Make offers they can’t refuse


7 post in the early evening and on weekends

7. Post in the early evening and on weekends


8 integrate with mobile email website

8. Integrate with mobile, email, website


9 advertise

9. Advertise


10 reach out to fans

10. Reach out to fans


Bonus tips

Bonus tips!


Mix talking with listening

Mix talking with listening

  • Facebook page ≠ pulpit


Invest enough time to be successful

Invest enough time to be successful

  • Facebook ≠ magic button

  • Those who spend 6+ hours per week are almost 2x as likely to see leads generated as those who spend 5 hours or less

  • Don’t just give the keys to the intern


Automate selectively

Automate selectively

  • Automation is good … except when it isn’t

  • Facebook places low-priority on auto-published content

  • Users respond more to real engagement, not pre-programmed broadcasts


Measure your performance

Measure your performance

  • Use the Insights tab!

  • There are 4 metrics to gauge audience size + engagement:

    • Total Likes

    • Friends of Fans

    • Talking About This

    • Total Reach


Questions

Questions?


Key takeaways

Key Takeaways

  • DO IT!

  • Be engaging

  • Be … SOCIAL!

  • Incentivize

  • Advertise

  • Measure

  • Commit


Lastly

Lastly …

Contact my team if you need any help!


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